Sports Marketing & Events Manager

Placements24; Paarl; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Hybrid work

Professional development

Travel opportunities

Generous annual leave

Job summary

Placements24 in Paarl, Western Cape, is seeking a Creative and results-driven Sports Marketing & Events Manager to develop and execute integrated marketing strategies and to manage a portfolio of sporting events that raise brand visibility and drive participation.

The ideal candidate will have 5+ years in sports marketing and event management, plus strong digital marketing, PR, and content creation skills, with the ability to manage multiple projects under tight deadlines.

Qualifications

• Bachelor's degree in Marketing, Communications, Sports Management, or a related field.
• 5+ years of experience in sports marketing and event management.
• Proven track record of developing and executing marketing campaigns and events.

Responsibilities

• Develop and implement integrated marketing and communications plans for sports programs and events.
• Manage all aspects of event planning and execution, from concept to post-event analysis.
• Create engaging marketing content including press releases, social media posts, website copy, and promotional materials.
• Build and maintain relationships with media outlets, sponsors, and community partners.
• Oversee brand management and ensure consistent messaging across platforms.
• Manage marketing budgets and track ROI for campaigns and events.
• Conduct market research to identify target audiences and trends.
• Coordinate logistics for events including venue selection and vendor management.
• Analyze campaign performance and event metrics and report to management.

Skills

Sports marketing

Event management

Digital marketing

Content creation

Public relations

Education

Bachelor's degree in Marketing, Communications, Sports Management, or related field

Tools

Marketing software

Event management tools

Job description

About the Role

Our client, a dynamic sports organization based in Paarl, Western Cape, is seeking a creative and results-driven Sports Marketing & Events Manager. This pivotal role is responsible for developing and executing comprehensive marketing strategies and managing a portfolio of sporting events to enhance brand visibility, engage target audiences, and drive participation. The ideal candidate will have a strong understanding of sports marketing principles, experience in event planning and execution, and a proven ability to create compelling campaigns. You will work closely with various stakeholders, including athletes, sponsors, media, and community partners, to deliver impactful experiences and promote the organization's mission. This role offers an exciting opportunity to shape the brand narrative and community engagement within the vibrant sporting landscape of Paarl.

Key Responsibilities

• Develop and implement integrated marketing and communications plans for sports programs and events.
• Manage all aspects of event planning and execution, from concept development to post-event analysis.
• Create engaging marketing content, including press releases, social media updates, website copy, and promotional materials.
• Build and maintain relationships with media outlets, sponsors, and community partners.
• Oversee brand management and ensure consistent brand messaging across all platforms.
• Manage marketing budgets and track ROI for campaigns and events.
• Conduct market research to identify target audiences and emerging trends.
• Coordinate logistics for events, including venue selection, vendor management, and on-site execution.
• Analyze campaign performance and event success metrics, providing regular reports to management.

Requirements

• Bachelor's degree in Marketing, Communications, Sports Management, or a related field.
• Minimum of 5 years of experience in sports marketing and event management.
• Proven track record of developing and executing successful marketing campaigns and events.
• Strong understanding of digital marketing channels, social media platforms, and content creation.
• Excellent project management and organizational skills, with the ability to manage multiple priorities.
• Exceptional written and verbal communication skills.
• Experience in public relations and media management.
• Ability to work effectively under pressure and meet tight deadlines.
• Proficiency in marketing software and event management tools.
• Experience within the Paarl region or surrounding areas is beneficial.

Benefits

• Competitive annual salary and performance incentives.
• Comprehensive health insurance coverage.
• Opportunities for professional development and networking.
• Be part of an energetic team shaping the local sports scene in Paarl.
• Travel opportunities for events and conferences.
• Flexible working arrangements (Hybrid).
• Generous annual leave and paid time off.