Sports Marketing Specialist

Placements24; Paarl; On-site; ZAR 300,000 - 460,000; Full time

Benefits offered by this job

Competitive salary

Career advancement

Health and wellness benefits

Professional development opportunities

Dynamic Winelands environment

Job summary

Placements24 is seeking a Creative and results-driven Sports Marketing Specialist to join our client in Paarl. You will develop and execute innovative campaigns to promote sporting events, teams, and related initiatives, leveraging digital efforts to boost fan engagement and brand visibility.

In this role you will manage social channels, content creation, and partnerships with sponsors, while analyzing ROI and performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Proven experience in sports marketing or a related marketing role with a focus on the sports industry.
• Strong understanding of digital marketing tools and content creation.

Responsibilities

• Develop and implement comprehensive marketing plans and strategies for sports-related projects.
• Manage social media channels, content creation, and digital marketing campaigns to engage target audiences.
• Organize and promote sporting events, including ticketing, sponsorship activation, and fan experience initiatives.
• Analyze marketing campaign performance and provide reports on key metrics and ROI.
• Collaborate with internal teams, media partners, and sponsors to ensure cohesive brand messaging and marketing efforts.

Skills

Digital marketing

Social media

Content creation

Storytelling

Communication

Teamwork

Education

Bachelor's degree in Marketing, Communications, Business Administration, or a related field

Job description

About the Role

Our client is seeking a creative and results-driven Sports Marketing Specialist to join their team in Paarl . This role focuses on developing and executing innovative marketing campaigns to promote sporting events, teams, and related initiatives. You will leverage your understanding of the sports landscape and marketing best practices to increase brand awareness, drive fan engagement, and achieve strategic marketing objectives. This is an exciting opportunity to shape the marketing strategies for sports organizations within the Western Cape and contribute to their growth and success.

Key Responsibilities

• Develop and implement comprehensive marketing plans and strategies for sports-related projects.
• Manage social media channels, content creation, and digital marketing campaigns to engage target audiences.
• Organize and promote sporting events, including ticketing, sponsorship activation, and fan experience initiatives.
• Analyze marketing campaign performance and provide reports on key metrics and ROI.
• Collaborate with internal teams, media partners, and sponsors to ensure cohesive brand messaging and marketing efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Proven experience in sports marketing or a related marketing role with a focus on the sports industry.
• Strong understanding of digital marketing tools, social media platforms, and content creation.
• Excellent written and verbal communication skills, with a knack for creative storytelling.
• Ability to work independently and collaboratively in a fast-paced environment.

Benefits

• Competitive salary and opportunities for career advancement.
• Be part of exciting sports events and initiatives.
• Comprehensive health and wellness benefits.
• Professional development opportunities in sports marketing.
• A dynamic and passionate work environment in the heart of the Winelands.