Sports Marketing and Sponsorship Executive

Placements24; LegKraal Gate; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Performance-based bonuses

Professional development opportunities

Job summary

Placements24 in Mahikeng, North West, is seeking a vibrant Sports Marketing and Sponsorship Executive to drive campaigns, secure sponsorships, and grow commercial revenue in the region.

This hybrid role requires strong relationship skills, a passion for sports, and proven ability to activate sponsorships across digital, PR, and traditional media.

Join a dynamic team delivering innovative sports engagement initiatives and accelerate brand visibility for local properties.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 3-5 years of experience in sports marketing, sponsorship, or related field.
• Proven track record of securing sponsorship deals and managing client relationships.
• Strong understanding of marketing principles, digital marketing, and social media engagement.
• Excellent communication, negotiation, and presentation skills.

Responsibilities

• Develop and implement integrated marketing strategies for sports events and properties.
• Identify, pursue, and secure new sponsorship opportunities with corporate partners.
• Manage and nurture relationships with existing sponsors, ensuring successful activation and renewal.
• Create compelling sponsorship proposals, presentations, and reports.
• Plan and execute marketing campaigns across various channels, including digital, social media, PR, and traditional media.
• Coordinate event marketing logistics and on-site activation for sponsored events.
• Analyze market trends and competitor activities to identify new opportunities and challenges.
• Track and report on the effectiveness of marketing campaigns and sponsorship ROI.
• Collaborate with internal teams, including events, sales, and operations, to ensure cohesive execution.
• Maintain brand consistency and ensure all marketing activities align with brand guidelines.

Skills

Sports marketing

Sponsorship

Relationship building

Digital marketing

Negotiation

Marketing strategy

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

CRM software

Marketing automation

MS Office

Job description

About the Role

Our client is seeking a vibrant and results-driven Sports Marketing and Sponsorship Executive to join their dynamic team. This hybrid role, based in or near Mahikeng, North West , will focus on developing and executing impactful marketing campaigns and securing strategic sponsorship deals for various sports properties. You will be instrumental in enhancing brand visibility, engaging target audiences, and driving commercial revenue. The ideal candidate has a passion for sports, creative marketing flair, and a proven ability to build and maintain strong relationships with sponsors and stakeholders. This is an exciting opportunity to contribute to the growth of sports marketing initiatives in the region and develop innovative strategies.

Key Responsibilities

• Develop and implement integrated marketing strategies for sports events and properties.
• Identify, pursue, and secure new sponsorship opportunities with corporate partners.
• Manage and nurture relationships with existing sponsors, ensuring successful activation and renewal.
• Create compelling sponsorship proposals, presentations, and reports.
• Plan and execute marketing campaigns across various channels, including digital, social media, PR, and traditional media.
• Coordinate event marketing logistics and on-site activation for sponsored events.
• Analyze market trends and competitor activities to identify new opportunities and challenges.
• Track and report on the effectiveness of marketing campaigns and sponsorship ROI.
• Collaborate with internal teams, including events, sales, and operations, to ensure cohesive execution.
• Maintain brand consistency and ensure all marketing activities align with brand guidelines.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3-5 years of experience in sports marketing, sponsorship, or related field.
• Proven track record of securing sponsorship deals and managing client relationships.
• Strong understanding of marketing principles, digital marketing, and social media engagement.
• Excellent communication, negotiation, and presentation skills.
• Creative thinking and ability to develop innovative marketing concepts.
• Proficiency in MS Office Suite and experience with marketing automation or CRM software is a plus.
• Ability to work effectively both independently and as part of a team in a hybrid setting.
• Passion for sports and a good understanding of the sports landscape in the Mahikeng, North West area.

Benefits

This role offers a competitive salary, potential for performance-based bonuses, and a comprehensive benefits package. Enjoy the flexibility of a hybrid work model, opportunities for professional development, and the chance to work on exciting sports projects. Be part of a passionate team dedicated to growing sports engagement in the Mahikeng, North West region.