Social Media/Marketing Assistant

Hire Resolve; Durban; On-site; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary based on experience

Job summary

A recruitment and training agency in Durban is seeking a Social Media/Marketing Assistant responsible for executing and monetizing their social media strategy. The ideal candidate will create engaging content, manage community interactions, analyze performance data, and execute campaigns. This role requires strong writing skills, an understanding of visual design, and basic knowledge of digital marketing. A competitive salary is offered, commensurate with experience. Interested candidates should apply via email.

Qualifications

• Ability to craft engaging copy for diverse audiences across social media platforms.
• Basic graphic design to create visually appealing content.
• Proficiency in using social media analytics tools to interpret data and drive decisions.
• Strong time management to prioritize tasks across multiple accounts.
• Knowledge of digital marketing concepts including SEO and paid advertising best practices.
• Working experience with the Shopify platform.
• Ability to quickly adapt to changing social media landscapes and algorithms.

Responsibilities

• Develop, schedule, and publish content across social media platforms.
• Create and implement comprehensive social media strategies.
• Engage with followers and manage online community interactions.
• Monitor analytics and make data-driven adjustments to campaigns.
• Plan and execute social media campaigns and promotions.
• Stay updated on emerging trends and best practices in social media.
• Ensure consistency of brand identity across all platforms.
• Develop compelling copy for products and marketing materials.
• Develop in-store and online content through photography, video, and banners.

Skills

Writing and Communication Skills

Visual Design Understanding

Analytical Skills

Time Management and Organization

Digital Marketing Knowledge

Shopify Experience

Adaptability

Tools

Shopify

Job description

Hire Resolve's client is seeking a Social Media/Marketing Assistant who will be responsible for developing, executing and monetising the company's social media strategy across various platforms, creating engaging content, monitoring online interactions, analysing data to optimize campaigns, and fostering audience engagement to increase brand awareness and achieve marketing goals and return on investment.

Key Responsibilities:

• Content Creation and Curation: Develop, schedule, and publish compelling content (text, images, videos, graphics) across multiple social media platforms, ensuring alignment with brand messaging.
• Social Media Strategy Development: Create and implement comprehensive social media strategies to achieve specific marketing objectives, including audience growth, lead generation, and brand awareness.
• Community Management: Engage with followers by promptly responding to comments, messages, and queries, fostering positive interactions and addressing customer concerns.
• Data Analysis and Reporting: Monitor social media analytics to track campaign performance, identify trends, and make data-driven adjustments to improve engagement and reach.
• Campaign Management: Plan and execute social media campaigns, including paid advertising, influencer collaborations, and promotional initiatives.
• Trend Monitoring: Stay updated on emerging social media trends, platforms, and best practices to adapt strategies accordingly.
• Brand Consistency: Ensure all social media content aligns with the company's brand identity and voice across all platforms.
• Copywriting: Develop compelling copy for all products.
• Marketing Calendar: Create and implement the marketing calendar.
• Online Store Materials: Develop visual content such as videos, animations, and reels for the online store.
• Photo Shoots: Plan and execute photoshoots for online content and the online store.
• Retail Window Campaigns: Develop and implement integrated in-store campaigns for retail windows.
• Retail Sales Incentives and Training Materials: Create content for retail sales incentives and training materials.
• Store Music: Curate and update music in-store to align with the brand.
• eCommerce Channel Updates: Maintain and update the look and feel of online store elements, including web banners.
• Collaboration: Work with other marketing teams, designers, and stakeholders to coordinate social media activities and align with overall marketing goals.

Minimum Requirements:

• Writing and Communication Skills: Ability to craft engaging copy and communicate effectively with diverse audiences across social media platforms.
• Visual Design Understanding: Basic graphic design skills to create visually appealing content.
• Analytical Skills: Proficiency in using social media analytics tools to interpret data and make informed decisions.
• Time Management and Organization: Ability to prioritize tasks and manage multiple social media accounts efficiently.
• Digital Marketing Knowledge: Understanding of digital marketing concepts, including SEO, paid advertising, and social media marketing best practices.
• Shopify Experience: Working experience with the Shopify platform.
• Adaptability: Ability to quickly adjust to changing social media landscapes and algorithms.

Benefits:

• Competitive salary based on experience.

IFyou meet the above requirements and want to make a career-changing move, apply today by emailing your CV to [e-mail].

You can also connect with Daniel on LinkedIn or contact Hire Resolve. If you meet the above requirements we will contact you within 3 working days.