Social Media Manager

Placements24; Pretoria; On-site; ZAR 360,000 - 540,000; Full time

Job summary

Placements24 is seeking a creative Social Media Manager to lead our online presence from our Paarl, Western Cape location. You will develop and execute comprehensive social media strategies, create compelling content, and engage with audiences to boost brand awareness and drive marketing results.

The role emphasizes staying ahead of trends, analyzing performance, and collaborating with the marketing team to optimize campaigns. This is a full-time opportunity in the Winelands region.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Responsibilities

• Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging content across text, image, and video formats.
• Monitor trends and engagement opportunities, providing timely responses to interactions.
• Track and analyze performance metrics, delivering regular insights and recommendations.
• Collaborate with marketing to align social media with campaigns and objectives.
• Develop and manage social media advertising campaigns to reach target audiences.
• Identify and engage with influencers and brand advocates.
• Manage the social media budget and allocate resources effectively.

Skills

Content creation

Analytics

Campaign management

Influencer engagement

Social media strategy

Education

Bachelor's degree in Marketing/Communications/Journalism or related

Job description

Social Media Manager

7646, Western Cape Placements24

Posted today

Job Description

full-time

About the Role Our client is seeking a creative and strategic Social Media Manager to lead their online presence and engagement efforts in Paarl, Western Cape . This role is responsible for developing and implementing comprehensive social media strategies to enhance brand awareness, drive audience engagement, and support marketing objectives. The ideal candidate is passionate about social media, possesses a deep understanding of various platforms and their respective audiences, and has a knack for creating compelling content that resonates. You will manage the day-to-day operations of our social media channels, monitor trends, and analyze performance to optimize strategy. This is a fantastic opportunity for a social media expert to make a significant impact in a growing company located in the heart of the Winelands.

Key Responsibilities

• Develop, implement, and manage social media strategies across relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and high-quality content, including text, image, and video posts.
• Monitor social media channels for trends, conversations, and opportunities for engagement.
• Respond to comments, messages, and inquiries in a timely and professional manner, fostering community interaction.
• Track and analyze social media performance metrics, providing regular reports on key insights and recommendations for improvement.
• Stay up-to-date with the latest social media best practices, tools, and emerging trends.
• Collaborate with the marketing team to ensure social media activities align with broader marketing campaigns and objectives.
• Develop and manage social media advertising campaigns to reach target audiences.
• Identify and engage with influencers and brand advocates.
• Manage the social media budget and allocate resources effectively.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related