Social Media Content Strategist

Placements24; Bloemfontein; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Learning & development opportunities

Remote-friendly

Job summary

Placements24 is seeking a visionary Social Media Content Strategist to join the team, initially based in Welkom with a fully remote work arrangement. You will define and implement a data-informed content strategy across all social media platforms that aligns with brand objectives and enhances audience engagement.

You will drive innovative content ideas, campaign planning, and ensure our client’s message resonates effectively with diverse online communities.

Qualifications

• Proven experience in developing and executing successful social media content strategies.
• Deep understanding of various social media platforms, their audiences, and best practices.
• Strong analytical skills to interpret social media metrics and translate them into actionable insights.
• Excellent storytelling, writing, and communication skills.
• Experience with content planning tools and social media management platforms.
• Ability to work autonomously and collaboratively in a remote setting.

Responsibilities

• Develop and execute a strategic content calendar for all social media channels, ensuring a consistent brand voice and messaging.
• Identify trending topics, cultural moments, and user-generated content opportunities to integrate into the strategy.
• Collaborate with creative teams to conceptualize and produce engaging multimedia content.
• Analyze social media performance data to measure the effectiveness of content strategies and identify areas for improvement.
• Monitor social media conversations and trends to inform content development and community engagement.
• Stay abreast of platform updates, algorithm changes, and emerging social media technologies to maintain a competitive edge.

Skills

Content strategy

Social media platforms

Analytics & insights

Storytelling & writing

Remote collaboration

Job description

About the Role

Our client is seeking a visionary Social Media Content Strategist to join their team, initially based in Welkom , with a fully remote work arrangement. This role is responsible for defining and implementing a data-informed content strategy across all social media platforms that aligns with brand objectives and enhances audience engagement. You will be the driving force behind innovative content ideas, campaign planning, and ensuring our client's message resonates effectively with diverse online communities. This position is crucial for elevating our social media presence and fostering meaningful connections with our audience.

Key Responsibilities

• Develop and execute a strategic content calendar for all social media channels, ensuring a consistent brand voice and messaging.
• Identify trending topics, cultural moments, and user-generated content opportunities to integrate into the strategy.
• Collaborate with creative teams to conceptualize and produce engaging multimedia content (video, graphics, interactive posts).
• Analyze social media performance data to measure the effectiveness of content strategies and identify areas for improvement.
• Monitor social media conversations and trends to inform content development and community engagement.
• Stay abreast of platform updates, algorithm changes, and emerging social media technologies to maintain a competitive edge.

Requirements

• Proven experience in developing and executing successful social media content strategies.
• Deep understanding of various social media platforms, their audiences, and best practices.
• Strong analytical skills with the ability to interpret social media metrics and translate them into actionable insights.
• Excellent storytelling, writing, and communication skills.
• Experience with content planning tools and social media management platforms.
• Ability to work autonomously and collaboratively in a remote setting.

Benefits

• Competitive salary and remote work flexibility, fully supporting employees regardless of location, including Welkom.
• Comprehensive health insurance coverage.
• Generous paid time off and public holidays.
• Opportunities for continuous learning and professional development in digital strategy.
• A creative and collaborative environment that values innovation and forward-thinking ideas.