Social Media Community Manager

Placements24; Durban; On-site; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

On-site work environment

Medical aid and pension fund

Professional development opportunities

Generous leave allowance

Team-building events

Job summary

Placements24 in Durban, KwaZulu-Natal, seeks a passionate Social Media Community Manager to grow the brand's online community and ensure a consistent voice across platforms. You will engage with audiences, respond to inquiries, and protect the online reputation while collaborating with marketing, PR and customer service teams.

The role requires 2–4 years of experience, strong copywriting and analytics skills, and the ability to create engaging content for multiple platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 2-4 years of experience in social media management and community engagement.
• Proven success in building and managing online communities.
• Excellent written and verbal communication skills, with a knack for creative copywriting and engaging storytelling.
• Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social) and analytics.
• Strong understanding of different social media platforms, their algorithms, and best practices.
• Ability to create visually appealing content (basic graphic design and video editing skills are a plus).
• Residing in or willing to relocate to Durban, KwaZulu-Natal.

Responsibilities

• Develop and execute a comprehensive social media strategy to increase brand awareness and customer engagement.
• Manage and maintain all company social media accounts (Facebook, Instagram, Twitter, TikTok, LinkedIn), including content creation, scheduling, and publishing.
• Monitor social media channels for brand mentions, relevant conversations, and industry trends, and respond in a timely and professional manner.
• Engage with followers, respond to comments and direct messages, and foster a positive and interactive online community.
• Develop and implement community guidelines and moderation policies.
• Identify and engage with key influencers and brand advocates to expand reach and credibility.
• Create and curate compelling, high-quality content (text, image, video) tailored to each social media platform.
• Track and analyze social media performance metrics, providing regular reports on engagement, reach, and sentiment.
• Collaborate with marketing, PR, and customer service teams to ensure a consistent brand message and coordinated communication efforts.
• Manage social media crisis communications and elevate issues as needed.

Skills

Social media management

Content creation

Community engagement

Copywriting

Analytics

Crisis management

Video editing

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client, a leading lifestyle brand with a strong online presence, is seeking a passionate and engaging Social Media Community Manager to join their dynamic marketing team in Durban, KwaZulu-Natal . This role is pivotal in fostering and growing our client's online community, ensuring a consistent brand voice, and driving meaningful interactions across all social media platforms. You will be the primary point of contact for our client's online audience, responsible for creating buzz, responding to inquiries, and managing online reputation. The ideal candidate will be a social media native, possess exceptional communication skills, and have a deep understanding of social media trends and community building strategies. This is an exciting opportunity to shape the voice of a well-known brand in Durban and build lasting relationships with customers.

Key Responsibilities

• Develop and execute a comprehensive social media strategy to increase brand awareness and customer engagement.
• Manage and maintain all company social media accounts (e.g., Facebook, Instagram, Twitter, TikTok, LinkedIn), including content creation, scheduling, and publishing.
• Monitor social media channels for brand mentions, relevant conversations, and industry trends, and respond in a timely and professional manner.
• Engage with followers, respond to comments and direct messages, and foster a positive and interactive online community.
• Develop and implement community guidelines and moderation policies.
• Identify and engage with key influencers and brand advocates to expand reach and credibility.
• Create and curate compelling, high-quality content (text, image, video) tailored to each social media platform.
• Track and analyze social media performance metrics, providing regular reports on engagement, reach, and sentiment.
• Collaborate with marketing, PR, and customer service teams to ensure a consistent brand message and coordinated communication efforts.
• Manage social media crisis communications and elevate issues as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 2-4 years of experience in social media management and community engagement.
• Proven success in building and managing online communities.
• Excellent written and verbal communication skills, with a knack for creative copywriting and engaging storytelling.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of different social media platforms, their algorithms, and best practices.
• Ability to create visually appealing content (basic graphic design and video editing skills are a plus).
• Customer-focused mindset with excellent interpersonal and conflict-resolution skills.
• Experience in monitoring online sentiment and managing brand reputation.
• Creative thinker with a passion for social media trends and digital culture.
• Residing in or willing to relocate to Durban, KwaZulu-Natal .

Benefits

• Competitive salary based on experience.
• Opportunity to work with a recognized brand.
• On-site work environment fostering team collaboration.
• Contribution to medical aid and pension fund.
• Professional development opportunities.
• Generous leave allowance.
• Team-building events and social activities.