SEO Specialist — Growth & Performance Lead

Hollywoodbets; Durban; On-site; ZAR 350,000 - 550,000; Full time

Job summary

Hollywoodbets seeks an SEO Specialist based in Umhlanga, Durban to join the Purple Team. You will drive organic search and paid search initiatives, optimize content, and collaborate with development and marketing to boost visibility across Africa and the UK.

You should bring 2–3 years of SEO/technical experience, plus strong knowledge of analytics tools and bid management. The role requires hands-on execution and a proactive, data-driven mindset.

Qualifications

• Proven SEO experience required.
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Strong knowledge of performance marketing and online customer acquisition.
• Experience with analytics tools such as Google Analytics and SEMrush.
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
• Experience with A/B and multivariate experiments.
• Working knowledge of HTML/CSS/JavaScript constraints.
• Knowledge of ranking factors and search engine algorithms.
• Up to date with latest SEO/SEM trends and best practices.
• Minimum 2–3 years in SEO and technical roles.

Responsibilities

• Execute tests, collect and analyze data to identify ROI opportunities in paid search.
• Track and analyze website analytics and PPC campaigns.
• Manage campaign expenses, budgeting and reconciliation.
• Optimize Google My Business and landing pages for SEM.
• Perform keyword discovery and optimization; implement SEO recommendations.
• Research competitors and link-building opportunities.
• Collaborate with development to apply SEO best practices on new code.
• Work with editorial/marketing teams to drive SEO in content creation.

Skills

SEO experience

SEM experience

Analytics basics

A/B testing

HTML/CSS/JS knowledge

Ranking factors knowledge

Trends in SEO/SEM

2-3 years SEO experience

Education

Degree in Marketing or related field

Tools

Google Analytics

SEMrush

Link Research Tools

Click Equations

Marin

Kenshoo

Search Ignite

Job description

Hollywoodbets seeks an SEO Specialist based in Umhlanga, Durban to join the Purple Team. You will drive organic search and paid search initiatives, optimize content, and collaborate with development and marketing to boost visibility across Africa and the UK.

You should bring 2–3 years of SEO/technical experience, plus strong knowledge of analytics tools and bid management. The role requires hands-on execution and a proactive, data-driven mindset.