SEO Specialist (iGaming) – SA Betting, Flexible Hours

Black Pen Recruitment

Cape Town

On-site

ZAR 300,000 - 540,000

Full time

14 days+

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Benefits offered by this job

Hybrid working model: 4 days in office

Flexible working hours

Discretionary bonus based on company/0

Job summary

Black Pen Recruitment is seeking an SEO Specialist in Cape Town to own the organic search strategy from execution through reporting. You will work with content, development, and marketing to ensure the brand ranks for essential keywords and captures featured snippets, including AI search results, in the South African betting landscape.

The role requires 3–5 years of proven SEO experience, strong technical and data-driven skills, and a genuine interest in sports and betting.

Qualifications

Proven SEO experience: 3 - 5 years in a dedicated SEO role with a demonstrable track record of growing organic traffic and rankings.
Betting industry knowledge: Understanding of the SA betting landscape, relevant keywords, and target audience. Strongly advantageous.
Technical SEO proficiency: Site architecture, crawlability, Core Web Vitals, page speed. you know what to look for and how to fix it.
SEO tooling: Hands-on with Google Search Console, GA4, and at least one of SEMrush / Ahrefs / Moz.
AEO/GEO awareness: Hands-on experience with structured data and/or active interest in AI search optimisation, demonstrable through work or self-directed learning.
Data-driven mindset: Comfortable with analytics, able to translate data into actionable recommendations and commercial insight.
Strong communicator: Able to explain technical SEO to non-technical stakeholders and write clear, on-brand content briefs.
Passion for sport: A genuine interest in sports and betting makes this job a lot more fun.

Responsibilities

Develop and execute a comprehensive SEO strategy: This includes keyword research, competitive analysis, on-page optimisation, link building, and technical SEO.
Manage and optimise website content: Brief and review content to ensure it's search-optimised and aligned to our commercial goals.
Conduct in-depth keyword research: Identify high-value, high-intent keywords for the South African betting market.
Perform technical SEO audits: Identify and resolve crawlability, indexation, Core Web Vitals, and site architecture issues in collaboration with the development team.
Build high-quality backlinks: Develop and implement an ethical link acquisition strategy from relevant, authoritative sources.
Monitor and analyse SEO performance: Track rankings, traffic, and conversions; deliver regular reporting to the Head of Acquisition.
Monitor our AI search presence: Track how our client appears in Google AI Overviews, Perplexity, Copilot, and ChatGPT Search; flag inaccuracies and take corrective action.
Build citable, authoritative content: Develop betting guides, glossaries, sports explainers, and responsible gambling resources structured for AI citation.
Apply E-E-A-T principles: Strengthen content with experience, expertise, authority, and trust signals to improve both traditional and AI search performance.
Conduct quarterly GEO audits: Assess brand entity accuracy, AI citation rates, and share-of-voice versus competitors in AI-generated results.
Stay ahead of the curve: Bring monthly insights to the team on how the AI search landscape is evolving and what it means for our clients organic strategy.