SEO Specialist

Placements24; Upington; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Flexible remote work

Competitive salary

Professional development

Access to SEO tools

Collaborative team environment

Job summary

Placements24 is seeking a data-driven and detail-oriented SEO Specialist to optimize our online presence and improve search engine rankings. You will conduct keyword research, perform on-page and off-page optimization, and analyze website performance to drive organic traffic.

The ideal candidate has 2–3 years of SEO experience, proficiency with Google Analytics, Search Console, SEMrush or Ahrefs, and a solid understanding of ranking factors.

Qualifications

• 2–3+ years of SEO experience in digital marketing.
• Experience with Google Analytics, Google Search Console, SEMrush, or similar.
• Strong understanding of ranking factors and SEO best practices.
• Ability to perform keyword research, competitive analysis, and technical audits.
• Excellent analytical and communication skills.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings.
• Conduct keyword research and competitive analysis to identify opportunities.
• Perform on-page optimization of content, meta tags, and site structure.
• Manage off-page SEO including link building and local SEO.
• Monitor performance with analytics tools and report key metrics.
• Stay up-to-date with SEO trends and algorithm updates.

Skills

Analytical thinking

Problem solving

Communication skills

Keyword research

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a data-driven and detail-oriented SEO Specialist to optimize their online presence and improve search engine rankings. This role will be responsible for developing and implementing effective SEO strategies to increase organic traffic and enhance website visibility. You will conduct keyword research, perform on-page and off-page optimization, and analyze website performance metrics. The ideal candidate is passionate about search engine algorithms, stays current with SEO best practices, and can translate technical insights into actionable recommendations. Join a progressive marketing team that values data, innovation, and measurable results, with the flexibility of remote work.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
• Conduct in-depth keyword research and competitive analysis to identify opportunities.
• Perform on-page optimization, including content, meta tags, and site structure improvements.
• Implement and manage off-page SEO strategies, including link building and local SEO.
• Monitor website performance using tools like Google Analytics and Search Console, and provide regular reports on key metrics.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.

Requirements

• Proven experience of at least 2-3 years as an SEO Specialist or in a similar digital marketing role.
• Demonstrable experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Solid understanding of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in performing keyword research, competitive analysis, and technical SEO audits.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make recommendations.
• Strong communication skills, with the ability to explain technical SEO concepts to non-technical stakeholders.

Benefits

• Competitive annual salary with performance-based incentives.
• Flexible remote work arrangements to support a healthy work-life balance.
• Opportunities for continuous learning and professional development in SEO and digital marketing.
• Access to industry-leading SEO tools and resources.
• A collaborative and supportive team environment focused on achieving online marketing success.