SEO Specialist

Pavago; South Africa; Remote; ZAR 240,000 - 420,000; Full time

Job summary

Pavago is hiring an SEO Specialist to drive organic growth through hands-on technical SEO, keyword strategy, and content optimization. You will own site health, link-building, and performance reporting, working with SEMrush, Ahrefs, GA, and GSC to turn data into growth.

The role emphasizes collaboration with content writers, developers, and marketing teams, and offers a fully remote setup with U.S. business hours. 2+ years of SEO experience and strong English communication are required.

Qualifications

• 2+ years of professional SEO experience.
• Hands-on with SEMrush, Ahrefs, GA, and GSC.
• Strong understanding of technical, on-page, and off-page SEO.
• Experience with CMS platforms such as WordPress/Webflow/Shopify.
• Ability to turn data into actionable recommendations.

Responsibilities

• Perform keyword research and develop SEO strategy.
• Execute on-page optimization and content optimization.
• Conduct technical site audits and fix issues.
• Build and monitor backlinks and outreach campaigns.
• Analyze performance and report insights to stakeholders.

Skills

SEMrush

Ahrefs

Google Analytics

Google Search Console

Technical SEO

On-page SEO

Content optimization

Link building

Tools

Screaming Frog

Sitebulb

Looker Studio

Power BI

WordPress

Webflow

Shopify

Job description

SEO Specialist (Technical SEO, Ahrefs & SEMrush) - Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring an SEO Specialist to drive organic traffic, improve search rankings, and strengthen the technical health of high-impact websites.

This is a hands-on, execution-focused role where you’ll own technical SEO, keyword strategy, content optimization, site health, link building, and performance reporting.

If you’re experienced with SEMrush, Ahrefs, Google Analytics, Google Search Console, and technical SEO audits and know how to turn search data into measurable growth, this role is for you.

What You’ll Own

Keyword Research & SEO Strategy

• Conduct in-depth keyword research using:
• SEMrush
• Ahrefs
• Google Keyword Planner
• Map keywords to search intent and funnel stages.
• Identify:
• Ranking opportunities
• Content gaps
• Competitor opportunities
• High-value search terms
• Build SEO-driven content strategies aligned with organic growth goals.

On-Page SEO & Content Optimization

• Optimize:
• Meta titles and descriptions
• H1-H3 heading structures
• Internal linking
• URL structures
• Image optimization
• Implement schema markup and structured data where applicable.
• Conduct content audits and recommend updates, expansions, or optimization opportunities.
• Ensure content remains both search-friendly and engaging for users.
• Improve existing pages to increase rankings, traffic, and conversions.

Technical SEO

• Conduct technical audits using:
• Screaming Frog
• Sitebulb
• SEMrush
• Identify and resolve:
• Crawl errors
• Indexing issues
• Broken links
• Duplicate content
• Redirect and canonicalization issues
• Manage:
• XML sitemaps
• Robots.txt
• Canonical tags
• Improve Core Web Vitals, page speed, mobile performance, and crawlability.
• Work with developers to prioritize and implement technical SEO improvements.

Off-Page SEO & Link Building

• Develop ethical, scalable link-building strategies.
• Support backlink acquisition through:
• Guest posting
• PR outreach
• Partnerships
• Monitor backlink quality and domain authority.
• Identify potentially harmful or low-quality backlinks and support cleanup or disavowal where appropriate.

Analytics & Reporting

• Track:
• Keyword rankings
• Organic traffic
• Search impressions
• Conversions
• SEO performance trends
• Analyze performance using Google Analytics and Google Search Console.
• Build dashboards using Looker Studio, Power BI, or similar tools.
• Prepare weekly and monthly reports with clear insights and recommendations.
• Use performance data to continuously refine SEO strategy.

Cross-Functional Collaboration

• Work closely with:
• Content writers
• Developers
• Marketing teams
• Provide SEO recommendations for:
• Website redesigns
• Site migrations
• New website launches
• Landing pages
• Content initiatives
• Ensure SEO requirements are incorporated into development and content workflows.

Required Experience & Skills

• 2+ years of professional SEO experience.
• Strong hands-on experience with:
• SEMrush
• Ahrefs
• Screaming Frog
• Google Analytics
• Google Search Console
• Strong understanding of:
• Technical SEO
• On-page SEO
• Off-page SEO
• Keyword researchSearch intent
• Link building
• Experience working with CMS platforms such as:
• WordPress
• Webflow
• Shopify
• Strong analytical and problem-solving skills.
• Ability to translate SEO data into actionable recommendations.
• Strong written and verbal English communication skills.

Preferred Experience

• Proven success ranking competitive keywords.
• Advanced technical SEO audit experience.
• Knowledge of schema markup and structured data.
• International or multilingual SEO experience.
• Experience within:
• SaaS
• E-commerce
• Content-driven businesses
• Basic HTML/CSS knowledge for SEO implementation and developer collaboration.

Tools & Technology

• SEMrush
• Ahrefs
• Google Analytics
• Google Search Console
• Google Keyword Planner
• Screaming Frog
• Sitebulb
• Looker Studio
• Power BI
• WordPress / Webflow / Shopify

What Makes You a Great Fit

• You understand both technical SEO and content strategy.
• You care about business outcomes, not just keyword rankings.
• You’re comfortable diagnosing technical issues and working with developers to resolve them.
• You use data to identify opportunities and prioritize SEO initiatives.
• You stay current with search trends and algorithm changes.
• You’re highly organized and disciplined with execution.

What a Typical Day Looks Like

You may:

• Review organic traffic, rankings, and Search Console data.
• Research new keyword and content opportunities.
• Conduct technical site audits.
• Optimize existing pages for rankings and conversions.
• Coordinate technical fixes with developers.
• Work with writers on SEO-focused content.
• Review backlink profiles and link-building opportunities.
• Analyze performance and prepare SEO reports.

In short: you keep websites technically healthy, highly visible in search, and continuously growing organic traffic and conversions.

Key Metrics for Success (KPIs)

• Growth in organic traffic and search impressions.
• Improvement in Top 3 and Page 1 keyword rankings.
• Increased organic conversion rates.
• Reduced technical SEO issues.
• Improved Core Web Vitals and site performance.
• Growth in high-quality backlinks.
• Positive ROI from SEO initiatives.

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Practical Assessment (SEO Audit or Strategy Exercise)
• Client Interview
• Offer & Background Verification

What Happens After You Apply

Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video completes your application and can be recorded whenever it’s convenient.

Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. You can record your video as many times as you’d like before submitting it - only your final submission will be reviewed.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation.