Inbound Marketer

Pavago; South Africa; Remote; ZAR 1,165,000 - 1,830,000; Full time

Job summary

Pavago is seeking an inbound marketer to build content-driven systems that generate organic traffic, qualified leads, and pipeline. This fully remote role aligns with US business hours.

You will own SEO content, landing pages, lead magnets, and inbound funnels, and you’ll craft conversion-focused assets while collaborating with marketing and design to improve distribution and outcomes.

Qualifications

• Proven experience in inbound marketing, content marketing, SEO content writing and organic lead generation.
• Strong understanding of SEO, search intent, keyword research, and inbound funnels.
• Ability to create high-quality, SEO-optimized and conversion-focused content.
• Experience with analytics platforms (GSC, GA4, SEMrush, Ahrefs).

Responsibilities

• Build and optimize SEO-driven content, landing pages, and lead magnets.
• Develop and manage inbound funnels and distribution strategies to generate qualified leads.
• Plan and execute content campaigns to drive traffic and pipeline.
• Collaborate with marketing and design teams to improve conversion rates across the funnel.
• Monitor performance and iterate based on data to maximize revenue impact.

Skills

Inbound marketing

Content marketing

SEO content writing

Lead generation

Conversion optimization

Analytics

Copywriting

Strategic thinking

Tools

Google Search Console

Google Analytics 4 (GA4)

SEMrush

Ahrefs

HubSpot

Webflow

CMS platforms

Job description

Inbound Marketer (SEO, Content Marketing & Lead Generation) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Hiring Locations: Mexico, Colombia, Brazil, Pakistan, South Africa, Philippines

About the Role

At Pavago, one of our clients is hiring a creative, performance-focused Inbound Marketer to build and scale content-driven marketing systems that generate organic traffic, qualified leads, pipeline, and conversions.

This role goes beyond traditional SEO or content writing. You’ll connect search intent, content strategy, lead generation, and conversion optimization to turn organic visibility into measurable business growth.

You’ll create and optimize:

• SEO-driven content
• Website and landing pages
• Lead magnets
• Inbound funnels
• Conversion-focused marketing assets
• Content distribution strategies

You’ll also help the business adapt to the changing search landscape, including AI-driven discovery, LLM visibility, and modern SEO.

If you understand how to turn search → content → conversion → pipeline, this role is a strong fit.

What You’ll Own

SEO Content & Organic Growth

Create high-quality content designed to drive:

• Organic traffic
• Search visibility
• Engagement
• Qualified leads
• Conversions

Write and optimize:

• SEO blog posts
• Website pages
• Landing pages
• Inbound marketing assets
• Conversion-focused content

Optimize content for:

• Traditional search engines
• Search intent
• Featured snippets
• AI-driven discovery
• LLM visibility

Build content around business outcomes rather than rankings alone.

Inbound Marketing & Lead Generation

Execute inbound strategies across:

• SEO
• Content marketing
• Social media distribution
• Website experiences
• Lead generation funnels

Connect content, distribution, and conversion across the full customer journey.

Develop scalable systems that consistently move prospects from:

Discovery → Engagement → Lead → Opportunity

Identify opportunities to improve organic acquisition and inbound pipeline generation.

Lead Magnets & Conversion Assets

Plan and develop lead magnets such as:

• Guides
• Checklists
• Playbooks
• Gated resources
• Downloadable content

Write conversion-focused:

• Calls-to-action (CTAs)
• Landing page copy
• Thank-you pages
• Nurture copy
• Follow-up messaging

Collaborate with marketing and design teams to improve conversion rates throughout the funnel.

Research & Content Strategy

Research:

• Target audiences
• Search intent
• Competitors
• Keyword opportunities
• Industry trends
• Customer pain points

Identify:

• Content gaps
• Keyword opportunities
• High-intent topics
• Inbound growth opportunities
• New content and distribution angles

Develop content campaigns designed to generate both traffic and pipeline.

Stay current with changes in:

• SEO
• AI-assisted search
• AI-driven content discovery
• Content distribution
• Search behavior

Analytics & Performance Optimization

Monitor performance using:

• Google Search Console (GSC)
• Google Analytics 4 (GA4)
• SEMrush
• Ahrefs

Track and analyze:

• Organic traffic
• Keyword rankings
• Search visibility
• Engagement
• Conversion rates
• Lead magnet performance
• Qualified inbound leads
• Pipeline contribution

Use performance data to continuously improve content, funnels, and distribution.

What Makes You a Strong Fit

You:

• Think beyond rankings and traffic
• Understand how content contributes to leads and revenue
• Know how to match content with search intent
• Combine strong writing with analytical thinking
• Understand inbound funnels and conversion strategy
• Proactively identify new growth opportunities
• Are interested in how AI is changing search and content discovery
• Optimize based on business outcomes rather than vanity metrics
• Can independently execute in a fast-moving environment

Required Experience & Skills

Must-Have

• Proven experience in:
• Inbound marketing
• Content marketing
• SEO content writing
• Organic lead generation
• Strong understanding of:
• SEO
• Search intent
• Keyword research
• Inbound marketing funnels
• Content distribution
• Ability to create high-quality, SEO-optimized and conversion-focused content
• Experience with:
• Google Search Console
• Google Analytics 4 (GA4)
• SEMrush
• Ahrefs or similar SEO platforms
• Excellent written English, copywriting, and storytelling skills
• Ability to analyze content performance and identify optimization opportunities
• Understanding of how AI is changing:
• Search behavior
• SEO
• Content discovery
• Portfolio demonstrating:
• SEO content
• Inbound campaigns
• Lead generation work
• Ability to work remotely during U.S. business hours

Nice to Have

• Agency experience
• Experience scaling organic or inbound lead generation
• Experience creating:
• Lead magnets
• Nurture funnels
• Content distribution systems
• Advanced understanding of:
• AI-assisted SEO
• AI-driven content optimization
• Topical authority
• Familiarity with:
• HubSpot
• Webflow
• CMS platforms
• Experience with landing page and conversion optimization

Tools & Platforms

• Google Search Console
• Google Analytics 4 (GA4)
• SEMrush
• Ahrefs
• HubSpot
• Webflow
• CMS platforms
• AI-assisted content and SEO tools

What a Typical Day Looks Like

You might:

• Research high-intent keywords and content opportunities
• Analyze search intent and competitor content
• Write and optimize SEO-driven articles and website pages
• Build landing pages and lead magnets
• Improve existing content based on performance
• Review organic traffic, rankings, and conversions
• Analyze inbound funnel performance
• Identify content gaps and new growth opportunities
• Collaborate with marketing and design teams
• Optimize content distribution and lead-generation assets

In short: You build scalable inbound marketing systems that turn organic visibility into qualified leads, pipeline, and measurable business growth.

Key Metrics for Success

• Organic traffic growth
• Qualified inbound leads generated
• SEO rankings and search visibility
• Content conversion rates
• Lead magnet conversion performance
• Landing page conversion rates
• Engagement and funnel performance
• Pipeline generated through inbound channels
• Revenue contribution from organic and inbound marketing

Why This Role Stands Out

• Full ownership of inbound marketing and organic growth initiatives
• Opportunity to build scalable SEO and content systems
• Direct connection between your work and lead generation
• Exposure to AI-driven search and evolving SEO strategies
• High autonomy over content and growth execution
• Performance-focused environment where conversions matter more than vanity metrics
• Fully remote role
• Growth opportunities into:
• Inbound Marketing Manager
• SEO & Content Lead
• Growth Marketing Manager
• Demand Generation Lead
• Head of Content

Interview Process

1. Initial Phone Screen
2. Spark Hire Intro Video
3. Recruiter Interview
4. Content / SEO Exercise
5. Client Interview
6. Offer & Onboarding

Apply Now

If you:

• Love SEO and inbound marketing
• Know how to create content that actually converts
• Understand search intent and organic lead generation
• Are keeping up with AI-driven search and content discovery
• Enjoy building funnels, lead magnets, and scalable content systems
• Want your work tied directly to pipeline and revenue

This is a strong opportunity to own SEO, content, inbound lead generation, and conversion-focused growth in a high-impact remote role.

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