SEO Specialist

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work

Medical benefits

Certifications

Richards Bay team

Job summary

Placements24 in Richards Bay is seeking a detail-oriented SEO Specialist to join our growing marketing team. You will drive visibility and rankings through strategic optimization, collaborating with content and marketing to ensure a robust online presence.

The role suits a proactive analyst who enjoys data, tracks performance with GA, GSC, and SEO tools, and stays ahead of algorithm changes. Hybrid work supports work-life balance and professional growth.

Qualifications

• Bachelor's degree or equivalent practical experience in marketing or CS.
• 2+ years of hands-on SEO experience.
• Proficiency with SEO tools (GA, GSC, SEMrush, Ahrefs).

Responsibilities

• Conduct thorough keyword research and content optimization.
• Implement on-page, off-page, and technical SEO strategies.
• Monitor performance with SEO tools and report rankings, traffic, conversions.
• Perform technical audits to fix crawl errors, speed, and mobile usability.
• Stay updated with SEO trends and provide actionable recommendations.

Skills

SEO

Keyword research

On-page SEO

Off-page SEO

Technical SEO

Analytics

Education

Bachelor's degree or equivalent

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a detail-oriented and analytical SEO Specialist to join their growing team in Richards Bay . In this critical role, you will be responsible for improving our client's website visibility and search engine rankings through strategic optimization techniques. You will work closely with the marketing and content teams to ensure our online presence is robust and discoverable. This position is ideal for a proactive individual who thrives on data analysis and enjoys the challenge of staying ahead in the ever-evolving world of search engine optimization within the digital marketing industry.

Key Responsibilities

• Conduct thorough keyword research and analysis to identify opportunities for content optimization and new content creation.
• Implement on-page and off-page SEO strategies, including content optimization, link building, and technical SEO improvements.
• Monitor website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush), tracking rankings, traffic, and conversions.
• Perform technical SEO audits to identify and resolve issues such as crawl errors, site speed problems, and mobile‑friendliness.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices, providing insights and recommendations.

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field, or equivalent practical experience.
• 2+ years of hands‑on experience in Search Engine Optimization (SEO).
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Solid understanding of both on-page and off-page SEO techniques, as well as technical SEO.
• Strong analytical skills and the ability to translate data into actionable insights.

Benefits

• Competitive salary package commensurate with experience.
• Hybrid work arrangement for a better work‑life balance.
• Comprehensive medical and dental benefits.
• Opportunities for professional certifications and training in marketing and SEO.
• A collaborative team environment in Richards Bay with a focus on continuous learning and growth.