Seo Specialist

Hyre; Cape Town; Remote; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

5+ days off per year

Annual cost-of-living adjustments

Career growth opportunities

Job summary

Hyre is seeking an results-driven SEO Specialist to optimize websites, create content, and drive measurable ROI for in-house home services clients. The role emphasizes local SEO, technical optimization, and data-driven decisions.

You will perform audits, keyword research, content planning, and collaboration with developers to ensure crawlability and fast performance across WordPress sites and major CMS platforms.

Qualifications

• 2+ years of hands-on SEO experience in an agency or in-house environment.

Responsibilities

• Technical & On-Page SEO: Conduct comprehensive SEO audits and implement strategies to improve site performance, health, and speed.
• Research & Strategy: Perform deep keyword research and competitive analysis to identify high-impact ranking opportunities.
• Content Creation: Utilize copywriting skills to develop and execute effective, SEO-driven content strategies.
• Local SEO Mastery: Optimize and manage local SEO presence across Google Business Profiles and relevant industry directories.
• Performance Tracking & Reporting: Monitor and analyze organic performance metrics utilizing Google Analytics, Search Console, and SEMrush. Contribute to monthly reporting by providing actionable insights and clear optimization suggestions.
• Technical Collaboration: Work closely with web developers to resolve technical bottlenecks affecting crawlability, indexing, and user experience.
• Industry Adaptability: Stay informed on major search algorithm updates and evolving SEO trends to proactively pivot strategies.
• Launch Support: Oversee the foundational SEO setup and execution for the launch of new websites and landing pages.

Skills

SEO

Keyword research

Technical SEO

Local SEO

Content creation

GA4

Google Analytics

WordPress

Elementor

Oxygen

HTML

CSS

Tools

SEMrush

Ahrefs

Screaming Frog

Google Search Console

Job description

We are seeking a results-driven SEO Specialist with a proven track record to join our team. In this role, you will focus on optimizing websites, creating fresh content, generating organic traffic, and driving measurable ROI for in-house clients within the home services industry. The ideal candidate is highly analytical, actively stays up-to-date on algorithm changes, and is passionate about utilizing their creativity and technical expertise to elevate local SEO and content strategy.

Key Responsibilities

Technical & On-Page SEO: Conduct comprehensive SEO audits and implement strategies to improve overall site performance, health, and speed.

Research & Strategy: Perform deep keyword research and competitive analysis to identify high-impact ranking opportunities.

Content Creation: Utilize copywriting skills to develop and execute effective, SEO-driven content strategies.

Local SEO Mastery: Optimize and manage local SEO presence across Google Business Profiles and relevant industry directories.

Performance Tracking & Reporting: Monitor and analyze organic performance metrics utilizing Google Analytics, Search Console, and SEMrush. Contribute to monthly reporting by providing actionable insights and clear optimization suggestions.

Technical Collaboration: Work closely with web developers to resolve technical bottlenecks affecting crawlability, indexing, and user experience.

Industry Adaptability: Stay informed on major search algorithm updates and evolving SEO trends to proactively pivot strategies.

Launch Support: Oversee the foundational SEO setup and execution for the launch of new websites and landing pages.

Requirements & Qualifications

Experience: 2+ years of hands-on SEO experience in an agency or in-house environment.

SEO Tools: High proficiency with industry-standard platforms including SEMrush, Ahrefs, Screaming Frog, and Google Search Console.

Platform & Technical Knowledge: Strong, practical understanding of technical SEO, local SEO, and on-page optimization best practices. Working knowledge of HTML, CSS, and major CMS platforms (especially WordPress, Elementor, and Oxygen).

Data Analysis: Familiarity with Google Analytics 4 (GA4) and a strong ability to interpret raw data into actionable strategies.

Core Competencies: Excellent verbal and written communication skills to explain complex SEO concepts to non-technical stakeholders. Highly detail-oriented with excellent time-management skills.

Remote Infrastructure: Must have a dedicated, noise-free home office setup equipped with a reliable, high-speed internet connection and a backup power source.

Preferred Qualifications (Bonus):

Experience working specifically with home service businesses (e.g., moving, junk removal, HVAC, garage doors).

Basic web development knowledge to assist with technical implementations.

Proven background in content strategy or professional copywriting.

Active Google Analytics and Google Ads certifications.

Benefits of Working for Hyre

Minimum 5 days off annually (paid or unpaid based on client terms).

Annual cost-of-living adjustments at your one-year anniversary.

Opportunities for continuous career growth.