Local SEO & Content Strategist

Hyre; Cape Town; Remote; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

5+ days off per year

Annual cost-of-living adjustments

Career growth opportunities

Job summary

Hyre is seeking an results-driven SEO Specialist to optimize websites, create content, and drive measurable ROI for in-house home services clients. The role emphasizes local SEO, technical optimization, and data-driven decisions.

You will perform audits, keyword research, content planning, and collaboration with developers to ensure crawlability and fast performance across WordPress sites and major CMS platforms.

Qualifications

• 2+ years of hands-on SEO experience in an agency or in-house environment.

Responsibilities

• Technical & On-Page SEO: Conduct comprehensive SEO audits and implement strategies to improve site performance, health, and speed.
• Research & Strategy: Perform deep keyword research and competitive analysis to identify high-impact ranking opportunities.
• Content Creation: Utilize copywriting skills to develop and execute effective, SEO-driven content strategies.
• Local SEO Mastery: Optimize and manage local SEO presence across Google Business Profiles and relevant industry directories.
• Performance Tracking & Reporting: Monitor and analyze organic performance metrics utilizing Google Analytics, Search Console, and SEMrush. Contribute to monthly reporting by providing actionable insights and clear optimization suggestions.
• Technical Collaboration: Work closely with web developers to resolve technical bottlenecks affecting crawlability, indexing, and user experience.
• Industry Adaptability: Stay informed on major search algorithm updates and evolving SEO trends to proactively pivot strategies.
• Launch Support: Oversee the foundational SEO setup and execution for the launch of new websites and landing pages.

Skills

SEO

Keyword research

Technical SEO

Local SEO

Content creation

GA4

Google Analytics

WordPress

Elementor

Oxygen

HTML

CSS

Tools

SEMrush

Ahrefs

Screaming Frog

Google Search Console

Job description

Hyre is seeking an results-driven SEO Specialist to optimize websites, create content, and drive measurable ROI for in-house home services clients. The role emphasizes local SEO, technical optimization, and data-driven decisions.

You will perform audits, keyword research, content planning, and collaboration with developers to ensure crawlability and fast performance across WordPress sites and major CMS platforms.