SEO and Search Specialist

The Good Human (Pty)Ltd; Johannesburg; On-site; ZAR 223,200 - 334,800; Full time

Job summary

The Good Human (Pty) Ltd in Johannesburg is seeking an SEO Specialist to enhance organic search performance and reduce reliance on paid media. The role involves optimizing site structure and technical SEO, identifying keyword opportunities, and collaborating with the Content and Digital teams. Ideal candidates will be analytical, performance-driven, and experienced with SEO strategies. This position aims to build a cost-efficient acquisition channel, strengthening overall marketing performance.

Qualifications

• Experience in SEO strategies and tactics.
• Strong analytical skills focused on performance improvement.

Responsibilities

• Improve SEO performance across key categories.
• Optimise site structure, content, and technical SEO.
• Identify keyword and content opportunities.
• Support paid search where needed.
• Work with Content and Digital teams.

Job description

Purpose

Builds sustainable, long-term acquisition through organic search and efficient search marketing.

What You’ll Do

• Improve SEO performance across key categories
• Optimise site structure, content and technical SEO
• Identify keyword and content opportunities
• Support paid search where needed
• Work with Content and Digital teams

KPIs

• Organic traffic growth
• Keyword rankings
• Search-driven acquisition

What Good Looks Like

• Increasing free, high-quality traffic
• Strong visibility in key search terms
• Clear contribution to acquisition

Why This Role Matters

This role reduces reliance on paid media over time. It builds a steady, cost-efficient acquisition channel that compounds and strengthens overall marketing performance.

Brand Personality Fit

• Analytical and focused
• Performance-driven
• Always testing and improving