SEO Specialist - E-commerce

Placements24; Polokwane; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work arrangement

Medical, dental, and vision insurance

Professional development budget

Collaborative and innovative culture

Job summary

Placements24 is seeking a technically proficient SEO Specialist to significantly boost an ecommerce site’s organic visibility and rankings. You’ll conduct keyword research, on-page and off-page optimization, technical SEO audits, and performance analysis to drive qualified traffic and conversions.

The ideal candidate has 3+ years of ecommerce SEO experience, proficiency with GA, GSC, SEMrush, Ahrefs, and CMSs, plus basic HTML/CSS.

Qualifications

• 3+ years of ecommerce SEO experience.
• Proficiency with GA, GSC, SEMrush, and Ahrefs.
• Strong understanding of technical SEO, on-page and off-page strategies.
• Experience with CMS platforms and basic HTML/CSS knowledge.
• Excellent analytical skills and ability to translate data into actionable SEO recommendations.

Responsibilities

• Conduct comprehensive keyword research and analysis for ecommerce growth.
• Implement on-page optimization including meta tags, content, and internal linking.
• Perform technical SEO audits addressing speed, mobile-friendliness, crawlability, and indexation.
• Develop and execute a link-building strategy to improve rankings.
• Monitor SEO performance using GA, GSC, SEMrush; report trends and insights.
• Stay updated on SEO trends and algorithm updates; adapt strategies accordingly.

Skills

Keyword research

On-page optimization

Off-page optimization

Technical SEO

Analytics & reporting

Link building

SEO tools

Education

Bachelor's degree in Marketing, CS, or related

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a technically proficient and data-driven SEO Specialist to significantly enhance their e-commerce website's visibility and organic search rankings. This role is crucial for driving qualified traffic and improving conversion rates through strategic search engine optimization techniques. You will be responsible for conducting in-depth keyword research, on-page and off-page optimization, technical SEO audits, and performance analysis. The ideal candidate has a proven track record of improving organic search performance for e-commerce sites and possesses a deep understanding of SEO best practices and algorithm updates. This position offers the flexibility of remote work, allowing you to contribute to our client's success from anywhere while collaborating with a dynamic team.

Key Responsibilities

• Conduct comprehensive keyword research and analysis to identify opportunities for organic growth within the e-commerce space.
• Implement on-page optimization strategies, including meta tag optimization, content enhancement, and internal linking.
• Perform technical SEO audits to identify and resolve issues related to site speed, mobile-friendliness, crawlability, and indexation.
• Develop and execute an effective link-building strategy to improve domain authority and search rankings.
• Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and SEMrush, reporting on key metrics and trends.
• Stay abreast of the latest SEO trends, algorithm updates, and best practices, adapting strategies accordingly.

Requirements

• Minimum of 3 years of experience in SEO, with a significant focus on e-commerce websites.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Strong understanding of technical SEO, on-page optimization, and off-page strategies.
• Experience with content management systems (CMS) and basic HTML/CSS knowledge is a plus.
• Excellent analytical skills and the ability to translate data into actionable SEO recommendations.
• Bachelor's degree in Marketing, Computer Science, or a related field.

Benefits

• Competitive annual salary and potential for performance bonuses.
• Fully remote work arrangement with flexible working hours.
• Comprehensive medical, dental, and vision insurance.
• Professional development budget for courses and certificates.
• A collaborative and innovative work culture focused on measurable results.