Digital Experience & Analytics Manager

Hire Resolve; Johannesburg; On-site; ZAR 900,000 - 1,300,000; Full time

Job summary

Austell in Johannesburg, South Africa seeks a Digital Experience and Analytics Manager to develop and optimize the company's digital ecosystem for stronger consumer engagement and marketing performance.

You will own the digital strategy, oversee websites and landing pages, drive SEO and AI answer engine optimization, and build Looker Studio dashboards to translate GA4/GTM data into actionable insights. Strong analytics and testing mindset required.

Qualifications

• 5+ years in digital marketing, website management or data analytics.
• Experience with SEO and data-driven optimization in consumer health or FMCG preferred.
• Certifications in Google Analytics, Google Ads, or SEO are advantageous.

Responsibilities

• Develop and maintain the brand's digital ecosystem and strategy.
• Optimize brand websites, landing pages, and user experience for speed and mobile.
• Build Looker Studio dashboards; analyze GA4/GTM data for insights.
• Lead conversion optimization with A/B testing and user-journey analysis.

Skills

Digital strategy

Website management

SEO

Analytics

A/B testing

Education

Bachelor's degree

Tools

Looker Studio

GA4

GTM

Job description

A South African pharmaceutical company that develops, manufactures, and distributes prescription and over-the-counter (OTC) medications is seeking a Digital Experience and Analytics Manager who will focus on developing and optimizing the company's digital ecosystem to maximize consumer engagement and marketing performance.

Responsibilities

• Digital Strategy: Develop and maintain Austell’s consumer brand digital ecosystem.

• Website & UX Management: Optimize brand websites and landing pages for speed, mobile responsiveness, and usability.

• SEO & AEO: Drive traditional SEO and optimize for emerging AI answer engines (AEO/GEO).

• Analytics & Reporting: Build Looker Studio dashboards and analyze GA4, GTM, and Search Console data to deliver actionable insights.

• Conversion Optimization: Execute A/B testing and user-journey analysis to improve campaign performance.

Minimum Requirements

• Education: Bachelor’s degree in Marketing, Digital Marketing, Information Systems, Computer Science, or Business.

• Experience: 5+ years in digital marketing, website management, SEO, or data analytics (consumer health/FMCG preferred).

• Certifications: Google Analytics, Google Ads, or SEO/Digital Marketing certifications (advantageous).

Benefits

Competitive salary based on experience (salary can potentially be more based on experience/skills)