Digital SEO, Website & Analytics Manager

https://headhuntme.co.za/careers/; Johannesburg; On-site; ZAR 600,000 - 1,000,000; Full time

Job summary

HeadHuntMe is seeking an experienced Digital Marketing SEO Specialist to drive organic visibility and website performance. You will lead data-led SEO strategies, AI search initiatives, and analytics reporting across multiple consumer brands.

You will collaborate with Brand Managers and external partners, shaping content priorities, optimizing on-page and technical SEO, and ensuring governance of tracking and measurement frameworks to improve conversions and engagement.

Qualifications

• Relevant tertiary qualification in Digital Marketing, Marketing, IT/Analytics, or related field.
• Proven experience in SEO, website optimisation, analytics, and digital performance reporting.

Responsibilities

• Develop and implement SEO strategies to improve organic visibility, rankings and traffic.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Optimize website structure, metadata, on-page content, internal linking and technical SEO.
• Develop and implement AI search and content strategies to improve discoverability.
• Maintain digital ecosystem strategy across consumer brands and manage brand websites.
• Coordinate website development and optimisation projects with internal teams and agencies.
• Build dashboards and reporting to monitor website performance, campaigns and engagement.
• Improve conversion rates and lead generation through CRO and testing.
• Manage tracking, measurement, GA4/GT M/Search Console setup and governance.
• Support CRM/marketing automation integrations to enhance lifecycle reporting.

Skills

SEO strategy

AI search & AEO

Analytics & measurement

CRO & A/B testing

Brand collaboration

UTM governance

Collaborative work

Compliance knowledge

Education

Digital Marketing degree

Tools

GA4

GTM

Google Search Console

Job description

Drive organic visibility and website performance using data-led SEO, AI search optimisation, and digital analytics.

Improve consumer engagement by optimising the website experience and translating insights into measurable business outcomes.

Provide specialist expertise in website optimisation, marketing technology, tracking, and performance reporting, working closely with Brand Managers and external partners.

Key Responsibilities

1. SEO Strategy, Organic Visibility & Growth

   • Develop and implement SEO strategies to improve:
   • organic search visibility
   • rankings and organic traffic
   • overall digital consumer discovery

2. Keyword Research, Competitive & Opportunity Analysis

   • Conduct keyword research and competitor analysis to identify growth opportunities
   • Use insights to shape content priorities and SEO execution plans

3. On-Page, Technical SEO & Content Optimisation

   • Optimise website structure, metadata, on-page content, internal linking, and technical SEO performance
   • Ensure SEO best practices are applied consistently across consumer brand sites and pages

4. AI Search & Answer Engine Optimisation (AEO)

   • Develop and implement AEO strategies to improve visibility across AI-powered search experiences
   • Identify opportunities where AI search intent and content formatting can improve discoverability

5. Digital Ecosystem Strategy & Website Ownership

   • Develop and maintain the digital ecosystem strategy across Austell consumer brands
   • Manage consumer brand websites and landing pages, ensuring:
   • usability and optimal user experience
   • performance and speed considerations
   • strong mobile responsiveness and accessibility

6. Delivery, Site Improvements & Agency Coordination

   • Coordinate website development and optimisation projects with internal teams and external digital agencies
   • Ensure priorities are executed effectively and improvements are shipped on time

7. Analytics, Dashboards & Actionable Reporting

   • Build digital dashboards and reporting frameworks to monitor:
   • website performance
   • campaign activity
   • consumer engagement metrics
   • Analyse performance data and provide actionable insights to Brand Managers and Marketing Leadership

8. Conversion Rate Optimisation (CRO) & Testing

   • Improve conversion rates, user journeys, and lead generation through continuous optimisation
   • Execute and manage A/B testing and refine experiences based on results

9. Tracking, Measurement & Governance

   • Manage and maintain:
   • Google Analytics 4 (GA4)
   • Google Tag Manager
   • Google Search Console
   • digital reporting platforms
   • Ensure accurate campaign tracking, attribution, UTM governance, and conversion measurement

10. CRM/Marketing Automation Integration Support

    • Support CRM and marketing automation integrations where applicable
    • Ensure website and digital measurement supports broader lifecycle and performance reporting

Minimum Requirements

Relevant tertiary qualification in Digital Marketing, Marketing, IT/Analytics, or a related field (or equivalent experience)

Proven experience in SEO, website optimisation, analytics, and digital performance reporting

Skills & Competencies

Strong data-led SEO capability (technical, on-page, and content optimisation)

Experience with AI search and AEO concepts (or ability to apply AI search best practices)

Advanced understanding of website analytics and measurement frameworks

Proficiency with GA4, GTM, Google Search Console, and reporting/dashboarding

Strong CRO mindset with experience in A/B testing

Ability to deliver actionable insights and partner effectively with Brand Managers

Strong digital governance skills (UTMs, attribution, conversion tracking accuracy)

Excellent collaboration with internal teams and external agencies

Knowledge of compliance expectations relevant to pharmaceutical/consumer health marketing (as required)