Senior Web Analytics & Tagging Specialist

twentysix

Cape Town

Hybrid

ZAR 350,000 - 550,000

Full time

14 days+

Get more replies from employers

Send a job-specific resume in minutes.

Job summary

VML, part of WPP, seeks an Analytics Implementation Specialist to deliver web analytics solutions for Tier One clients. You will implement tracking, configure GTM/Adobe Launch, and ensure accurate reporting across Google Analytics and Adobe Analytics.

You’ll collaborate with client teams and internal stakeholders, design measurement architectures, create dashboards in Google Data Studio, Tableau or PowerBI, and stay ahead of industry trends to drive data‑driven decisions.

Qualifications

Minimum 2 years’ experience in web analytics and tag management.
Client facing skills - responsive, results driven and dedicated to customer support.
Experience with Google Analytics and Adobe Analytics.
Familiarity with GTM, Adobe Launch and Tealium.

Responsibilities

Web Analytics Implementation: Support the implementation of web analytics, including gathering business requirements, integration, custom coding, and reporting.
Technical Expertise: Hands-on experience in website or mobile app analytics; familiarity with tag management and web technologies.
Solution Architecture: Assist in designing analytics solutions and KPIs aligned with client needs.
Adaptability: Stay informed on industry trends and best practices; provide ad-hoc reporting.
Quality Assurance: Develop documentation and QA tests for tracking solutions.