Digital Analytics & Tracking Specialist

Talent Shore; South Africa; On-site; ZAR 796,940 - 1,195,410; Full time

Job summary

A leading digital marketing firm in South Africa is looking for a professional in Digital Strategy, Web Analytics, and Technical Growth Execution. The role involves building and managing analytics infrastructure, ensuring accurate data collection, and optimization of marketing performance. Responsibilities include deploying GTM server containers, managing data compliance, and working closely with creative and development teams to translate technical setups into understandable language for clients. Strong communication and technical execution skills are essential.

Qualifications

• Experience in setting up tracking systems across various platforms.
• Proven ability in managing data compliance and user-data pipelines.
• Strong technical execution skills and ability to translate complex tech concepts.

Responsibilities

• Build and manage the full tracking, analytics, and conversion infrastructure.
• Deploy and maintain GTM server containers.
• Ensure each ad platform receives accurate conversion data.

Skills

Digital Strategy

Web Analytics

Conversion Tracking

Technical Growth Execution

Data Compliance

Server-Side Tracking

Consent Management

Communication with Marketing & Tech Teams

Job description

Remote, South Africa | Posted on 08/01/2026

Hybrid role: Digital Strategy, Web Analytics, Conversion Tracking & Technical Growth Execution

Overview

You will be responsible for building and managing the full tracking, analytics, and conversion infrastructure across our portfolio, ensuring accurate data collection, campaign measurement, and marketing performance optimization. You translate business and marketing goals into clean, measurable digital tracking systems and actionable reporting.

Key Responsibilities

You need to set up the behind-the-scenes tracking that tells us what users are doing on websites and ensures all marketing platforms get clean, reliable data.

2. Server-Side Tracking & Conversion APIs

Ability to track on a Luux server instead of just the website so ads platforms get better data, performance improves, and we're future-proofed for privacy changes.

• Deploy and maintain GTM server containers (sGTM)
• Setup Meta CAPI, Google Ads Enhanced Conversions, LinkedIn, Pinterest etc.
• server events
• Build hashed user-data pipelines (email, phone, IP)
• Handle event deduplication logic & conversion audit trails
• Ensure privacy, consent mode & data compliance
• Understand Graph testing, allow deny lists, custom conversion event approval so it shows up in campaigns.

3. Marketing Platform Integrations

Make sure each ad platform receives the right conversion data so campaigns optimize correctly and results are attributed properly.

Experience across:

• GA4 Events, parameters, conversions, cross-domain, BigQuery setup
• Google Ads Conversion tags, enhanced conversions, feed tracking
• Meta Ads Pixel, CAPI, custom events, offline conversions
• LinkedIn Ads Insight tag, conversions, UTMs, CRM workflows
• TikTok Ads Pixel & Events API
• Pinterest Ads Conversion integrations & enhanced match
• CRM Integrations: HubSpot, Cognito Forms, Marketo (when present)

4. Consent Management & Compliance

• Google Consent Mode (v2)
• CMP platform setup & debugging (OneTrust, CookieScript, ConsentManager)
• Consent-based tag firing logic & regex-controlled triggers
• Data governance & privacy-safe measurement setup

5. Technical Scripts & Automations

Write lightweight code that helps us track forms and user actions even when normal tracking can't see them.

• Google Ads lining, Reporting
• Identity Comprehension, Custom metrics and dimensions, custom data for Google Tags

Understand Google Tag linking and setup

• Google Ads Settings Comprehensions, Google Tag vs GTM Enhanced Conversion difference, setup and debugging.

Bridge marketing and technology so everyone speaks the same language and we make data-driven decisions.

• Work with creative, paid media, dev, and CRM teams
• Translate technical setup into simple language for clients
• Educate on analytics best practices
• Support for client strategy calls and lead tracking approach

Key Strengths

• Technical execution + strategic thinking
• Log Updates in Google Sheet, Tracking Architecture logging, Updates and Next Steps.
• Able to connect brand / marketing goals with measurable actions
• Converts complex tech into simple setups teammates can run / understand
• Owner-mindset, high accountability, builds long-term, easy to scale eco-systems

For the Freelance Role

You would assist with: