Tracking & Analytics Architect (MarTech Lead)

AXIS GeoAviation LLC; Cape Town; On-site; ZAR 520,000 - 720,000; Full time

Job summary

AXIS GeoAviation LLC is seeking a MarTech & Analytics Specialist to own tag management, web/product analytics, and customer-data pipelines. You will implement GTM, GA4, Amplitude, and Braze integrations, ensuring accurate event tracking and reliable reporting across marketing channels.

You will translate marketing needs into technical requirements, validate data quality, and work with cross-functional teams to maintain a privacy-conscious measurement framework for a high-traffic travel business.

Qualifications

• Strong expertise in GTM, GA4 and data-layer concepts.
• Experience with Braze or similar CDP platforms and event tracking.
• Ability to translate marketing requirements into precise technical specs.

Responsibilities

• Own tag management and data-layer implementation end-to-end.
• Design and maintain analytics configurations and attribution modelling.
• Ensure privacy compliance and accurate reporting across platforms.
• Collaborate with marketing and engineering to ship reliable measurement.

Skills

GTM

GA4

Amplitude

Braze

Data layer

Tag management

SQL

Tools

BigQuery

Google Ads

Job description

AXIS GeoAviation LLC is seeking a MarTech & Analytics Specialist to own tag management, web/product analytics, and customer-data pipelines. You will implement GTM, GA4, Amplitude, and Braze integrations, ensuring accurate event tracking and reliable reporting across marketing channels.

You will translate marketing needs into technical requirements, validate data quality, and work with cross-functional teams to maintain a privacy-conscious measurement framework for a high-traffic travel business.