Senior Social Media Content Creator

Placements24; Gauteng; Hybrid; ZAR 300,000 - 460,000; Full time

Benefits offered by this job

Competitive salary package

Hybrid work model

Health insurance and wellness programs

Paid time off and public holidays

Professional development opportunities

Creative and dynamic work environment

Employee discounts on company products

Job summary

Placements24 in Pretoria, Gauteng, seeks a Senior Social Media Content Creator to craft engaging, on-brand content across Instagram, Facebook, TikTok, LinkedIn and more. You will conceptualize visuals, write copy, edit videos, and schedule posts to grow brand awareness and drive traffic.

You should show a strong portfolio, proficiency in Adobe Creative Suite or Canva, and experience with scheduling/analytics tools.

Qualifications

• Proven experience with a strong portfolio of published work.
• Proficiency in graphic design tools and video editing software.
• Exceptional copywriting and storytelling skills with attention to detail.
• Deep understanding of major social media platforms, their algorithms, and audience behaviors.
• Experience with scheduling and analytics tools.

Responsibilities

• Conceptualize, create, and publish engaging content across platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn).
• Develop visual assets including graphics, short-form videos, and animations.
• Write persuasive copy for posts, captions, and ads.
• Plan and manage a content calendar for consistent posting.
• Monitor trends, engagement, and competitor activity to inform strategy.
• Engage with the online community and foster positive brand interactions.
• Collaborate with marketing and design teams to align with brand guidelines.
• Analyze content performance and report on engagement and reach.
• Stay updated with new social media features and best practices.
• Assist in developing social media advertising concepts.

Skills

Copywriting

Storytelling

Graphic design

Video editing

Social media strategy

Content scheduling

Analytics

Education

Bachelor's degree in Marketing, Communications, Graphic Design, or related field

Tools

Adobe Creative Suite

Canva

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client, a fast-paced and innovative e-commerce business based in Pretoria, Gauteng , is actively seeking a talented and creative Senior Social Media Content Creator. This role is central to developing engaging and brand-aligned content across all social media platforms, aiming to significantly boost brand awareness, community engagement, and drive traffic to our client's e-commerce site. The ideal candidate will possess a strong portfolio showcasing expertise in visual storytelling, copywriting, and understanding platform-specific best practices. You will be responsible for conceptualizing, producing, and scheduling a variety of content formats, including graphics, videos, and written posts. This position offers a fantastic opportunity to shape the online voice of a growing brand and engage directly with its customer base in the vibrant Gauteng region, with the flexibility of a hybrid work arrangement.

Key Responsibilities

• Conceptualize, create, and publish high-quality, engaging content across various social media platforms (e.g., Instagram, Facebook, TikTok, Twitter, LinkedIn).
• Develop compelling visual assets, including graphics, short-form videos, and animations, using relevant design software.
• Write persuasive and on-brand copy for social media posts, captions, and advertisements.
• Plan and manage a content calendar, ensuring a consistent posting schedule and timely delivery of content.
• Monitor social media trends, audience engagement, and competitor activities to inform content strategy.
• Engage with the online community, respond to comments and messages, and foster positive brand interactions.
• Collaborate with marketing and design teams to ensure content aligns with overall brand guidelines and campaign objectives.
• Analyze content performance metrics and provide reports on engagement, reach, and other key indicators.
• Stay updated with the latest social media features, tools, and best practices.
• Assist in the development of social media advertising creative concepts.

Requirements

• Proven experience as a Social Media Content Creator, Content Producer, or similar role, with a strong portfolio of published work.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) and video editing software.
• Exceptional copywriting and storytelling skills with a keen eye for detail.
• Deep understanding of major social media platforms, their algorithms, and audience behaviors.
• Experience in scheduling and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
• Ability to work independently and as part of a collaborative team in a hybrid setting.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field, or equivalent experience.
• Experience within the e-commerce sector is advantageous.

Benefits

• Competitive salary package.
• Hybrid work model offering a balance between remote work and office collaboration in Pretoria .
• Health insurance and wellness programs.
• Paid time off and public holidays.
• Opportunities for professional development and skill enhancement.
• Creative and dynamic work environment.
• Employee discounts on company products.
• Exposure to a growing e-commerce brand in Gauteng .