Senior SEO Specialist

Placements24; Randburg; Hybrid; ZAR 500,000 - 800,000; Full time

Benefits offered by this job

Health insurance

Flexible remote work

Learning & development

Competitive salary

Job summary

Placements24 is seeking an experienced Senior SEO Specialist to boost online visibility from our Randburg office. You will design advanced SEO strategies, analyze performance, and drive organic growth.

The role requires strong knowledge of keyword research, technical and on-page/off-page optimization, and the ability to translate data into actionable recommendations. Flexible remote options are available. You’ll report to the Head of Digital Marketing and set KPIs.

Qualifications

• 5+ years in SEO with proven organic growth impact.
• Proficient with GA, GSC, SEMrush/Ahrefs.
• Strong technical and content optimization knowledge.
• Excellent analytical and communication skills.

Responsibilities

• Develop and implement comprehensive SEO strategies.
• Conduct in-depth keyword research and competitor analysis.
• Optimize site content, technical SEO, and architecture.
• Build high-quality backlinks through outreach and content promotion.
• Monitor SEO performance and provide actionable insights.

Skills

SEO strategy

Keyword research

Analytics & reporting

Technical SEO

Backlink building

Content collaboration

Education

Bachelor's degree in Marketing/IT/related

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking an experienced Senior SEO Specialist to enhance their online visibility and drive organic growth from their Randburg office. You will be responsible for developing and implementing advanced SEO strategies, analyzing website performance, and identifying opportunities for improvement. This role requires a deep understanding of search engine algorithms, keyword research, and on-page/off-page optimization techniques. If you are passionate about driving measurable results through organic search and thrive in a data-driven environment, this is an excellent opportunity.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
• Conduct in-depth keyword research, competitor analysis, and market trend analysis.
• Optimize website content, technical SEO elements, and site architecture for search engines.
• Build high-quality backlinks through strategic outreach and content promotion.
• Monitor SEO performance using analytics tools, providing regular reports and actionable insights to stakeholders.

Requirements

• 5+ years of experience in Search Engine Optimization (SEO), with a proven track record of improving organic search performance.
• In-depth knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Strong understanding of technical SEO, on-page optimization, and off-page SEO strategies.
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable recommendations.
• Strong written and verbal communication skills.

Benefits

• Highly competitive salary with performance-based incentives.
• Flexible remote work options.
• Opportunities for continuous learning and professional development.
• Comprehensive health insurance coverage.
• Collaborative and results-oriented team environment in Randburg.