Search Engine Optimization (SEO) Specialist

Placements24; Richards Bay; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work arrangement

Health and wellness benefits

Paid time off

Learning and development

Job summary

Placements24 is seeking an analytical SEO Specialist to join the marketing team and support operations in Richards Bay. You will drive organic traffic through data-driven SEO strategies, conduct keyword research, optimize content and technical elements, and monitor rankings to improve online visibility.

The role offers remote work with opportunities to contribute to growth within KwaZulu-Natal's digital landscape, leveraging tools like Google Analytics and Search Console.

Qualifications

• Proven experience as an SEO Specialist or similar role.
• Strong understanding of search engine algorithms and SEO best practices.
• Proficiency with SEO tools (GA, Search Console, SEMrush, Ahrefs).
• Experience with technical SEO and site audits.

Responsibilities

• Develop and execute comprehensive SEO strategies to increase organic search rankings and website traffic.
• Conduct in-depth keyword research and competitor analysis to identify opportunities.
• Optimize website content, meta tags, and site architecture for search engines.
• Perform technical SEO audits and implement recommendations to improve site performance and crawlability.
• Monitor SEO performance metrics, analyze data using tools like Google Analytics and Search Console, and report on progress.
• Stay abreast of the latest SEO trends, algorithm updates, and best practices.

Skills

SEO expertise

Keyword research

Analytics

Technical SEO

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a highly analytical and strategic Search Engine Optimization (SEO) Specialist to join their growing marketing team, supporting their operations in Richards Bay . This role is essential for improving our client's online visibility and driving organic traffic through data-driven SEO strategies. You will be responsible for conducting keyword research, optimizing website content and technical elements, and monitoring search engine rankings. This is an excellent opportunity for a dedicated SEO professional to make a significant impact on the company's online presence and growth within the competitive digital landscape of KwaZulu-Natal .

Key Responsibilities

• Develop and execute comprehensive SEO strategies to increase organic search rankings and website traffic.
• Conduct in-depth keyword research and competitor analysis to identify opportunities.
• Optimize website content, meta tags, and site architecture for search engines.
• Perform technical SEO audits and implement recommendations to improve site performance and crawlability.
• Monitor SEO performance metrics, analyze data using tools like Google Analytics and Search Console, and report on progress.
• Stay abreast of the latest SEO trends, algorithm updates, and best practices.

Requirements

• Proven experience as an SEO Specialist or similar role, with a track record of improving search rankings.
• Strong understanding of search engine algorithms, keyword research, and SEO best practices.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Experience with technical SEO, including site audits, schema markup, and mobile optimization.
• Excellent analytical skills and the ability to interpret complex data into actionable insights.
• Strong communication skills to present findings and recommendations.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement.
• Comprehensive health and wellness benefits.
• Generous paid time off and holidays.
• Opportunities for continuous learning and professional development in Richards Bay .