Senior Public Relations Specialist - Benoni

Placements24; Benoni; Hybrid; ZAR 550,000 - 850,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Hybrid work

Professional development

Collaborative team

Job summary

Placements24 is seeking a Senior Public Relations Specialist in Gauteng's Benoni area to lead strategic PR initiatives and media relations. The hybrid role combines in-office collaboration with remote work to drive brand storytelling and reputational growth.

You will mentor junior staff, manage campaigns, and stay ahead of industry trends to strengthen the company narrative in a competitive market.

Qualifications

• Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
• 5–7 years in public relations or media management, corporate/agency setting preferred.
• Proven track record in developing and executing PR campaigns.
• Excellent written and verbal communication with storytelling flair.

Responsibilities

• Develop and implement advanced public relations strategies to support business objectives.
• Cultivate and maintain relationships with media contacts, journalists, and influencers.
• Craft press releases, articles, speeches, and PR collateral.

Skills

Media relations

Strategic communications

Crisis management

Storytelling

Mentoring

Media monitoring

Education

Bachelor's degree in Public Relations

Tools

Cision

Meltwater

Media monitoring tools

Job description

About the Role

Our client, a rapidly growing enterprise in the East Rand region of Gauteng, is actively seeking a Senior Public Relations Specialist for their Benoni office. This hybrid role offers a blend of in-office collaboration and remote flexibility, designed to foster team synergy while maintaining adaptable work practices. The Senior PR Specialist will be instrumental in developing and executing strategic PR campaigns, managing media relations, and enhancing the company's public profile. This role demands a seasoned professional with a strong understanding of media landscapes, excellent communication skills, and a proactive approach to brand storytelling. The ideal candidate will contribute significantly to shaping the company's narrative and maintaining its positive reputation. We are looking for an individual who can lead key PR initiatives, mentor junior team members, and drive impactful results within the competitive Gauteng market. This is an opportunity to make a substantial contribution to a dynamic organization.

Key Responsibilities

• Develop and implement advanced public relations strategies to achieve business objectives.


• Cultivate and maintain robust relationships with media contacts, journalists, and influencers.


• Craft compelling press releases, articles, speeches, and other PR collateral.


• Proactively identify media opportunities and pitch stories to relevant outlets.


• Monitor media coverage and industry trends, providing insightful analysis and reporting.


• Manage crisis communications and offer strategic counsel during challenging situations.


• Collaborate with marketing and social media teams to ensure integrated communications.


• Organize and facilitate media events, interviews, and press conferences.


• Measure and report on the effectiveness of PR campaigns.


• Mentor and guide junior PR staff.

Requirements

• A Bachelor's degree in Public Relations, Communications, Journalism, or a related field.


• A minimum of 5-7 years of experience in public relations or media management, preferably in a corporate or agency setting.


• Proven track record of successfully developing and executing PR campaigns.


• Exceptional written and verbal communication skills, with a flair for creative storytelling.


• Established network of media contacts in Gauteng and nationally.


• Experience in crisis communications management.


• Strong analytical and problem-solving abilities.


• Proficiency in PR software and media monitoring tools.


• Ability to work effectively in a hybrid environment, balancing independent and collaborative work.


• A strategic mindset with a keen understanding of brand reputation.

Benefits

• Competitive salary package.


• Medical aid and retirement fund contributions.


• Generous annual and sick leave.


• Hybrid work flexibility.


• Opportunities for professional development and advancement.


• Collaborative team environment.