Public Relations Coordinator - Digital Campaigns

Placements24; Benoni; Hybrid; ZAR 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work

Mentorship

Career growth in digital marketing

Exposure to client campaigns

Job summary

Placements24 in Benoni, Gauteng, seeks a motivated Public Relations Coordinator focused on digital campaigns to join their team. You will support the PR team in managing social media, developing digital content, and tracking online media mentions, collaborating with senior members to amplify client messages.

This hybrid role blends office collaboration with remote flexibility, offering exposure to a variety of client campaigns, mentorship from seasoned PR professionals, and opportunities to grow

Qualifications

• Bachelor's degree in Communications, Marketing or PR.
• 0–2 years in PR/digital marketing or social media.
• Strong writing and verbal communication skills.
• Familiarity with SEO and content marketing.
• Proficiency in social media platforms.

Responsibilities

• Assist in the planning and execution of digital PR campaigns.
• Draft and schedule social media posts.
• Monitor online media, social media channels, and relevant forums for brand mentions and industry trends.
• Support the creation of digital content, including blog posts, infographics, and video summaries.
• Help build and maintain relationships with online influencers and digital media outlets.
• Track and report on key digital PR metrics (e.g., website traffic, engagement rates, media mentions).
• Assist in organizing virtual events and online press conferences.
• Conduct research on target audiences, competitors, and emerging digital PR tactics.
• Maintain and update digital asset libraries and contact databases.
• Provide general support to the public relations team as needed.

Skills

Social media management

Strong writing

Excellent communication

Organizational skills

Digital trends awareness

Education

Bachelor's degree in Communications/PR

Tools

Microsoft Office

Social media scheduling tools

Job description

About the Role

Our client, an innovative digital marketing agency, is seeking a motivated Public Relations Coordinator with a focus on digital campaigns to join their team in Benoni, Gauteng. This role is integral to executing impactful PR strategies that leverage online channels to achieve client objectives. The Public Relations Coordinator will support the PR team in managing social media, developing digital content, and tracking online media mentions. This is an excellent opportunity for an aspiring PR professional to gain hands-on experience in the dynamic digital landscape within Benoni. The ideal candidate will be passionate about public relations, possess strong writing and communication skills, and have a keen interest in digital trends. You will work closely with senior team members to amplify client messages, engage target audiences, and measure campaign success. The hybrid work model offers a flexible approach, combining collaborative office-based work with the convenience of remote flexibility, fostering a productive and modern work environment. Your contribution will be key in enhancing our client's online presence and achieving measurable PR outcomes.

Key Responsibilities

• Assist in the planning and execution of digital PR campaigns.
• Draft and schedule social media posts, engaging with online communities.
• Monitor online media, social media channels, and relevant forums for brand mentions and industry trends.
• Support the creation of digital content, including blog posts, infographics, and video summaries.
• Help build and maintain relationships with online influencers and digital media outlets.
• Track and report on key digital PR metrics (e.g., website traffic, engagement rates, media mentions).
• Assist in organizing virtual events and online press conferences.
• Conduct research on target audiences, competitors, and emerging digital PR tactics.
• Maintain and update digital asset libraries and contact databases.
• Provide general support to the public relations team as needed.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
• 0-2 years of experience in public relations, digital marketing, or social media management.
• Strong understanding of social media platforms and digital communication tools.
• Excellent written and verbal communication skills, with a talent for crafting engaging online content.
• Basic knowledge of SEO and content marketing principles.
• Proficiency in Microsoft Office Suite and familiarity with social media scheduling tools.
• Highly organized with strong attention to detail and multitasking abilities.
• Ability to work effectively in a hybrid setup, balancing remote and office responsibilities in Benoni.
• Proactive attitude and eagerness to learn and contribute.
• A passion for public relations and digital media trends.

Benefits

• Competitive entry-level salary.
• Hybrid work arrangement offering flexibility.
• Opportunity to learn and grow within a dynamic digital marketing agency in Benoni.
• Exposure to a wide range of client campaigns and digital PR strategies.
• Mentorship from experienced PR professionals.
• Contribute to innovative online communication efforts.