Senior PR Manager

Placements24; Randburg; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Hybrid work model

Job summary

Placements24 is seeking a Senior PR Manager in Randburg, Gauteng. The role leads client PR campaigns, builds media relationships, and guides strategy. A hybrid work arrangement supports collaboration and flexibility across the Gauteng market.

The ideal candidate brings 5–7 years of agency PR experience, strong leadership, and proven success in delivering impactful media coverage. You’ll oversee campaigns, mentor staff, and contribute to growth within a dynamic agency environment.

Qualifications

• Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
• Minimum of 5–7 years of progressive PR experience, agency-side preferred.
• Proven ability to build and maintain strong media relationships.
• Excellent written and verbal communication, with strong presentation skills.

Responsibilities

• Develop and implement strategic public relations plans for a portfolio of clients.
• Oversee media relations, pitching stories and securing positive coverage.
• Cultivate relationships with key media contacts and influencers.
• Manage client accounts, providing strategic counsel and client satisfaction.
• Mentor junior PR team members and lead crisis communication planning and execution.
• Develop press releases, media kits, and other PR collateral.
• Monitor media coverage and analyze campaign performance, reporting insights.

Skills

Public relations

Media relations

Leadership

Crisis communications

Campaign management

Written and verbal communication

Education

Bachelor's degree in Public Relations/Communications/Journalism

Tools

PR software

Media monitoring tools

Job description

About the Role

Our client, a dynamic and influential communications agency based in **Randburg, Gauteng**, is seeking a strategic and results-oriented Senior PR Manager to lead client accounts and drive impactful PR campaigns. This role is central to developing and executing cutting-edge PR strategies, fostering robust media relationships, and ensuring exceptional client service. The successful candidate will possess a strong understanding of media dynamics, excellent leadership skills, and a proven track record of achieving significant media coverage. Situated in **Randburg, Gauteng**, this position offers a hybrid work arrangement, providing flexibility and fostering collaboration within the team. We are committed to attracting top talent and empowering our professionals to excel in the competitive **Gauteng** communications landscape.

Key Responsibilities

• Develop and implement strategic public relations plans for a portfolio of clients.
• Oversee media relations efforts, including pitching stories and securing positive coverage.
• Cultivate and maintain strong relationships with key media contacts and influencers.
• Manage client accounts, providing strategic counsel and ensuring client satisfaction.
• Supervise and mentor junior PR team members, fostering their professional development.
• Lead crisis communication planning and execution as needed.
• Develop compelling press releases, media kits, and other PR collateral.
• Monitor media coverage and analyze campaign performance, reporting key insights.
• Collaborate with internal teams to ensure integrated campaign strategies.
• Identify new business opportunities and contribute to pitches.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• Minimum of 5-7 years of progressive experience in public relations, agency-side preferred.
• Demonstrated success in developing and executing successful PR campaigns.
• Proven ability to build and maintain strong media relationships.
• Excellent written and verbal communication skills, with strong presentation abilities.
• Experience in crisis communications and reputation management.
• Strong leadership and team management skills.
• Proficiency in PR software and media monitoring tools.
• Ability to manage multiple projects and clients simultaneously.
• Understanding of the **Gauteng** media market is highly desirable.

Benefits

Our client offers a competitive salary, commensurate with experience, and a comprehensive benefits package including medical aid and retirement fund contributions. The hybrid work model provides a healthy work-life balance, combining productive office time in **Randburg, Gauteng**, with remote flexibility. We offer excellent opportunities for professional growth and career advancement within a supportive and innovative agency culture. You will have the chance to work with exciting clients and contribute to award-winning campaigns. This is an exceptional opportunity to lead and grow within the vibrant **Gauteng** communications sector.