Media Relations Executive

Placements24; Benoni; On-site; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Competitive salary package

Medical aid

Provident fund

Generous annual leave

Professional development

Dynamic work environment

Exposure to PR campaigns

Performance-based bonuses

Located in Benoni, Gauteng

Job summary

Placements24 in Benoni, Gauteng, seeks a dynamic Media Relations Executive to build strong media ties and drive positive brand exposure. You will craft narratives, secure coverage, and oversee PR campaigns with marketing teams in Benoni and beyond.

Ideal candidates have 3-5 years in media relations, proven media success, and excellent communication skills. Based in Gauteng with opportunities to lead national campaigns.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 3-5 years of experience in media relations or public relations.
• Demonstrated success in securing media coverage.
• Excellent written and verbal communication with strong pitching abilities.

Responsibilities

• Develop and execute media relations strategies to enhance brand visibility and reputation.
• Build and nurture relationships with journalists, editors, producers, and influencers.
• Write and distribute press releases, advisories, and pitch letters.
• Secure positive media coverage and manage media inquiries.
• Organize press conferences, media events, and interviews.
• Monitor media coverage and provide regular reports with KPIs.
• Collaborate with teams to develop key messages and plans.
• Identify media opportunities and potential crises and respond accordingly.
• Maintain an up-to-date database of media contacts.
• Stay informed about industry trends and competitor activity.

Skills

Communication skills

Media relations

Pitching

Storytelling

Education

Bachelor's degree in PR/Communications/Journalism/Marketing

Tools

Media monitoring tools

Job description

About the Role

Our client is actively seeking a dynamic and experienced Media Relations Executive to join their team in Benoni, Gauteng. This role is instrumental in building and maintaining strong relationships with media outlets, crafting compelling narratives, and ensuring positive brand exposure for our client. The ideal candidate will have a proven track record in media outreach, a deep understanding of the South African media landscape, and excellent communication skills. This is a prime opportunity to contribute to the strategic communication efforts of a forward-thinking organization situated in a key economic hub of Gauteng, South Africa. We are looking for a proactive individual who can identify media opportunities and effectively promote our client's brand and initiatives. You will be working closely with marketing and communications teams to drive impactful PR campaigns within Benoni and beyond.

Key Responsibilities

• Develop and execute media relations strategies to enhance brand visibility and reputation.


• Build and nurture strong relationships with journalists, editors, producers, and influencers across traditional and digital media.


• Write and distribute engaging press releases, media advisories, and pitch letters.


• Secure positive media coverage and manage media inquiries efficiently.


• Organize and coordinate press conferences, media events, and interviews.


• Monitor media coverage, track key performance indicators, and provide regular reports.


• Collaborate with internal teams to develop key messages and communication plans.


• Identify and respond to media opportunities and potential crises.


• Maintain an up-to-date database of media contacts.


• Stay informed about industry trends and competitor activities.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.


• Minimum of 3-5 years of experience in media relations, public relations, or a similar role.


• Demonstrated success in securing media coverage in reputable publications.


• Excellent written and verbal communication skills, with strong pitching and storytelling abilities.


• Strong understanding of the South African media landscape.


• Proficiency in media monitoring tools and techniques.


• Ability to work effectively under pressure and meet tight deadlines.


• Strong organizational and project management skills.


• Excellent interpersonal skills and the ability to network effectively.


• Must be based in or willing to relocate to Benoni, Gauteng.

Benefits

• Competitive salary package reflective of experience.


• Contribution to medical aid and provident fund.


• Generous annual leave and paid holidays.


• Opportunities for professional development and career growth.


• A dynamic and collaborative work environment.


• Exposure to exciting PR campaigns and projects.


• Potential for performance-based bonuses.


• Work within a key economic region of South Africa.