Senior Programmatic Specialist

Kayleigh Jade Herron; Johannesburg; On-site; ZAR 700,000 - 900,000; Full time

Job summary

Kayleigh Jade Herron is recruiting for a Senior Programmatic Specialist to build, manage and optimise programmatic advertising across diverse brands and international markets. You will own strategy, set up DSPs, develop audience/data strategy and drive performance across Africa and India.

The role requires 5–8 years hands-on programmatic experience, agency or trading desk background, and comfort working in a fast-paced, digitally-led environment. This is a full-time position in Johannesburg.

Qualifications

• 5–8 years of programmatic experience with hands-on DSP work.
• Agency or trading desk background.
• Experience in African markets is an advantage.

Responsibilities

• Set programmatic strategy.
• Set up and manage DSPs (DV360, The Trade Desk or StackAdapt).
• Develop audience and data strategy.
• Run display, video, connected TV, native and audio campaigns.
• Manage brand safety, viewability and ad fraud.
• Manage programmatic partners.
• Measure incrementality.
• Report performance across markets in Africa and India.

Skills

Programmatic advertising

DSP experience

Audience insights

Multi-market campaigns

Tools

DV360

The Trade Desk

StackAdapt

Job description

Annually Cost To Company (Market related)

Our client is a global education group driven by a mission to develop conscious leaders. The group is seeking an experienced Senior Programmatic Specialist to build, manage and optimise programmatic advertising across its diverse portfolio of business units and international markets. This is an exciting opportunity to take ownership of programmatic advertising within a digitally led, multi-brand marketing environment, shaping campaign strategies, leveraging audience insights and driving measurable performance across multiple markets.

Key responsibilities

• Set programmatic strategy.
• Set up and manage demand‑side platforms such as DV360, The Trade Desk or StackAdapt.
• Develop audience and data strategy.
• Run display, video, connected TV, native and audio campaigns.
• Manage brand safety, viewability and ad fraud.
• Manage programmatic partners.
• Measure incrementality.
• Report performance across markets in Africa and India.

Requirements

• 5 to 8 years in programmatic, with hands‑on DSP experience.
• Agency or trading desk background.
• Experience in African markets is an advantage.

Ideal candidate

• Agency experience and comfort wearing multiple hats are essential.
• Experience in higher education or ed‑tech is an advantage.

Please note that only shortlisted candidates will be contacted.