Senior Programmatic Specialist

Manpower Group; Gauteng; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

ManpowerGroup Malta is seeking a seasoned programmatic specialist to lead strategy across Africa and India. You will set programmatic direction, configure DSPs such as DV360, The Trade Desk and StackAdapt, and develop audience and data strategy.

You will run display, video, connected TV, native and audio campaigns, manage brand safety, viewability and ad fraud, oversee programmatic partners, measure incrementality, and report performance across markets.

Qualifications

• 5–8 years of programmatic experience with hands-on DSP exposure.
• Agency or trading desk background preferred.
• Experience in African markets is advantageous.

Responsibilities

• Set programmatic strategy.
• Set up and manage DSPs such as DV360, The Trade Desk or StackAdapt.
• Develop audience and data strategy.
• Run display, video, connected TV, native and audio campaigns.
• Manage brand safety, viewability and ad fraud.
• Manage programmatic partners.
• Measure incrementality.
• Report performance across markets in Africa and India.

Skills

Programmatic

DSP experience

Campaign management

Audience strategy

Data strategy

Analytics reporting

Brand safety

Ad fraud

Tools

DV360

The Trade Desk

StackAdapt

Job description

Key responsibilities

• Set programmatic strategy.
• Set up and manage demand-side platforms such as DV360, The Trade Desk or StackAdapt.
• Develop audience and data strategy.
• Run display, video, connected TV, native and audio campaigns.
• Manage brand safety, viewability and ad fraud.
• Manage programmatic partners.
• Measure incrementality.
• Report performance across markets in Africa and India.

Requirements

• 5 to 8 years in programmatic, with hands-on DSP experience.
• Agency or trading desk background.
• Experience in African markets is an advantage.

Ideal candidate

• Agency experience and comfort wearing multiple hats are essential.
• Experience in higher education or ed-tech is an advantage.

Please note that only shortlisted candidates will be contacted.