Senior Performance Marketer - Mainstream

David Kennedy Recruitment; Cape Town; Remote; ZAR 4,508,000 - 5,509,000; Part time

Benefits offered by this job

Worldwide remote working

International acquisition scope

Exposure to a fast-growing consumer AI

Job summary

David Kennedy Recruitment is seeking a Senior Performance Marketer to join a fast-growing consumer AI company on a remote basis (Europe/Asia). You will own paid acquisition campaigns with significant monthly media spend and drive CAC, CPA, ROAS, and LTV improvements.

The role offers international scope and direct influence on creative testing decisions. You will manage budgets, scale campaigns across markets, and optimize funnels for subscriptions and web performance, contributing to commercial

Qualifications

• Fluent in English, both written and spoken.
• Proven hands-on paid acquisition experience with direct campaign ownership.
• Personally controlled spend of $300K+ per month.
• Recent demonstrable commercial results linked to CAC, CPA, ROAS, LTV or payback.
• Strong B2C acquisition background within consumer apps, subscriptions, DTC, gaming or dating/social.
• Proven ownership of creative testing decisions.
• Experience personally deciding what to test, scale and stop.
• Strong understanding of acquisition and subscription economics.
• Comfortable working for an adult-AI companionship company.

Responsibilities

• Personally launch, manage and optimise paid acquisition campaigns
• Directly control and allocate significant monthly acquisition budgets
• Monitor and optimise CAC, CPA, ROAS, LTV and payback performance
• Own creative testing decisions, including what to test, scale or stop
• Develop and execute acquisition strategies across B2C consumer channels
• Scale campaigns across multiple markets and platforms
• Conduct high-volume creative testing to identify scalable acquisition opportunities
• Analyse subscription funnel and cohort economics to support commercial decisions
• Optimise web and subscription funnels to improve acquisition performance
• Allocate budgets across channels based on performance and commercial priorities
• Monitor account restrictions and resolve acquisition challenges where relevant
• Use performance and attribution tools to analyse campaign effectiveness

Skills

Paid acquisition

English (fluent)

CAC optimization

Subscription economics

Job description

David Kennedy Recruitment is working with a fast-growing consumer AI company that is seeking to onboard a Senior Performance Marketer to join its Growth team.

The role is highly hands-on, with direct ownership of paid acquisition campaigns, significant monthly media spend and creative testing decisions across mainstream consumer channels. The successful candidate drives commercial performance and helps scale acquisition across international markets.

Position: Senior Junior Performance Marketer - Mainstream

Location: Remote (Europe/Asia)

Employment type: B2B engagement preferred

DUTIES AND RESPONSIBILITIES:

• Personally launch, manage and optimise paid acquisition campaigns
• Directly control and allocate significant monthly acquisition budgets
• Monitor and optimise CAC, CPA, ROAS, LTV and payback performance
• Own creative testing decisions, including what to test, scale or stop
• Develop and execute acquisition strategies across B2C consumer channels
• Scale campaigns across multiple markets and platforms
• Conduct high-volume creative testing to identify scalable acquisition opportunities
• Analyse subscription funnel and cohort economics to support commercial decisions
• Optimise web and subscription funnels to improve acquisition performance
• Allocate budgets across channels based on performance and commercial priorities
• Monitor account restrictions and resolve acquisition challenges where relevant
• Use performance and attribution tools to analyse campaign effectiveness

REQUIREMENTS:

• Fluent in English, both written and spoken
• Proven hands-on paid acquisition experience with direct campaign ownership
• Personally controlled spend of $300K+ per month
• Recent demonstrable commercial results linked to CAC, CPA, ROAS, LTV or payback
• Strong B2C acquisition background within consumer apps, subscriptions, DTC, gaming or dating/social
• Proven ownership of creative testing decisions
• Experience personally deciding what to test, scale and stop
• Strong understanding of acquisition and subscription economics
• Comfortable working for an adult-AI companionship company

BENEFITS:

• Worldwide remote working
• Ownership of significant consumer acquisition activity
• International acquisition scope
• Exposure to a fast-growing consumer AI business
• And many more!!!