Senior Paid Media Strategist — Remote for B2B Growth

Blacksmith Agency LLC; Ballito; Remote; ZAR 1,161,000 - 1,824,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Account Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will steer targeting, budgets, roadmaps, and the narrative during client calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, handling budget allocation, bidding, testing, and optimization, and crafting 90-day roadmaps with clear storytelling for the numbers.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized campaigns.
• Proven track record of moving ROAS, CPA or pipeline numbers.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for a book of B2B and growing-brand clients.
• Manage targeting, budgets, roadmaps and narrative on client calls.
• Oversee budget allocation, bidding, testing and optimization.
• Provide 90-day and quarterly roadmaps with client storytelling.
• Drive account growth including retention and upsell.

Skills

Campaign optimization

ROAS improvement

Agency experience

English communication

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

Tag Manager

Job description

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Account Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will steer targeting, budgets, roadmaps, and the narrative during client calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, handling budget allocation, bidding, testing, and optimization, and crafting 90-day roadmaps with clear storytelling for the numbers.