Remote Senior Media Strategist

Placements24; George; Hybrid; ZAR 1,496,000 - 2,493,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary

Health, dental, and vision insurance

Retirement savings plan with company?

Job summary

Placements24 is seeking an experienced Remote Senior Media Strategist to lead media planning and execution for a diverse client portfolio. You will craft integrated strategies, allocate budgets for maximum ROI, and drive performance across digital and traditional channels.

In this fully remote position, you will leverage analytics to inform decisions, mentor junior staff, and collaborate with cross-functional teams to deliver campaigns from concept to completion.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business or related field.
• Minimum 7 years of experience in media planning and strategy, with strong digital focus.
• Proven track record of data-driven media campaigns across multiple channels.
• Extensive knowledge of social, search, programmatic, video, display and traditional media.

Responsibilities

• Develop, present, and execute integrated media strategies aligned with client objectives and audiences.
• Conduct market research, competitive analysis, and audience segmentation for media planning.
• Identify new media opportunities, platforms, and technologies.
• Manage media budgets for optimal allocation and ROI.
• Oversee campaign execution, performance monitoring, and optimization across channels.
• Analyze campaign data and report on performance, learnings, and recommendations.
• Collaborate with creative, analytics, and client management teams for seamless integration.
• Stay updated on industry trends and emerging media innovations.
• Present strategies and performance updates to clients and internal stakeholders.
• Mentor junior media planners and analysts.

Skills

Media planning

Digital media

Analytics

Stakeholder management

Education

Bachelor's degree in Marketing/Advertising/Communications/Business

Master's degree

Tools

Google Analytics

Adobe Analytics

Ad verification software

Media planning tools

Job description

About the Role

Our client, a leading international media and communications firm, is seeking an experienced and forward-thinking Remote Senior Media Strategist. This fully remote position is perfect for a seasoned professional looking to leverage their expertise in media planning and execution from anywhere. You will be responsible for developing and implementing innovative media strategies that drive brand awareness, engagement, and conversion for a diverse portfolio of clients. This role requires a deep understanding of the evolving media landscape, a data-driven approach, and the ability to translate complex objectives into actionable plans. The ideal candidate is a strategic thinker, a collaborative team player, and a master of optimizing media investments across digital and traditional channels. You will be a key contributor to our client's success, driving impactful campaigns from concept to completion.

Key Responsibilities

• Develop, present, and execute integrated media strategies tailored to client objectives and target audiences.
• Conduct in-depth market research, competitive analysis, and audience segmentation to inform media planning.
• Identify and evaluate new media opportunities, platforms, and technologies.
• Manage media budgets effectively, ensuring optimal allocation of resources and maximizing ROI.
• Oversee campaign execution, performance monitoring, and optimization across all media channels.
• Analyze campaign data and provide insightful reports on performance, key learnings, and recommendations for future strategies.
• Collaborate closely with creative, analytics, and client management teams to ensure seamless campaign integration.
• Stay current with industry trends, best practices, and emerging media innovations.
• Present media strategies and performance updates to clients and internal stakeholders.
• Mentor and guide junior media planners and analysts.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field. A Master's degree is a plus.
• Minimum of 7 years of experience in media planning and strategy, with a strong focus on digital media.
• Proven track record of developing and executing successful, data-driven media campaigns.
• Extensive knowledge of various media channels, including social media, search, programmatic, video, display, and traditional media.
• Proficiency with media planning and buying tools, analytics platforms (e.g., Google Analytics, Adobe Analytics), and ad verification software.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional presentation and communication abilities, with the capacity to clearly articulate complex strategies.
• Demonstrated ability to manage multiple projects and deadlines in a remote work setting.
• Experience working with large, complex client accounts.
• Self-motivated, proactive, and able to work independently with minimal supervision.

Benefits

• Fully remote work arrangement, offering flexibility and work-life balance.
• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Retirement savings plan with company matching.
• Generous annual leave and paid holidays.
• Opportunities for continuous learning and professional development through online courses and industry certifications.
• Access to leading-edge technology and tools.
• A dynamic and inclusive global team culture.