Senior Media Strategist

Placements24; Paarl; Hybride; ZAR 900 000 - 1 200 000; Plein temps

Avantages offerts par ce poste

Fully remote work

Flexible hours

Annual leave and personal development

Health, dental, and vision insurance

Home office stipend

Professional growth opportunities

Team-building and webinars

Résumé du poste

Placements24 is seeking a Senior Media Strategist to join our fully remote team in South Africa. You will craft and execute media strategies across traditional and digital channels, optimize budgets, and report on ROI.

The ideal candidate has 7+ years in media planning/strategy, strong analytics, and excellent communication, with a track record of delivering impactful campaigns. This remote-first role offers flexible hours, a competitive package, and the chance to work with leading brands across

Qualifications

• Master's degree in Marketing, Communications, Media Studies, or a related field.
• Minimum of 7 years of experience in media strategy, media planning, or a related role within the Media & PR industry.
• Proven track record of developing and executing successful media strategies for diverse clients.
• In-depth knowledge of traditional and digital media channels, including social media, search, display, and programmatic advertising.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong understanding of audience segmentation, media buying, and campaign measurement.
• Exceptional communication, presentation, and interpersonal skills.
• Demonstrated ability to work independently and collaboratively in a fully remote environment.
• Experience with media planning and analytics software.
• A creative and forward-thinking mindset.

Responsabilités

• Develop and implement innovative media strategies aligned with client objectives.
• Identify target audiences and select the most effective media channels for outreach.
• Create and manage comprehensive media plans, including budget allocation and performance metrics.
• Analyze media trends, market dynamics, and competitor activities to inform strategy.
• Build and maintain strong relationships with media contacts and industry influencers.
• Oversee the execution of media campaigns and ensure timely delivery of results.
• Collaborate with creative and content teams to develop compelling media assets.
• Monitor media coverage and report on campaign effectiveness and ROI.
• Manage crisis communication strategies across media platforms.
• Stay abreast of emerging media technologies and best practices.

Connaissances

Media strategy

Audience segmentation

Analytics

Communication

Remote work

Campaign measurement

Media planning tools

Formation

Master's degree in Marketing/Communications/Media Studies

Outils

Media planning tools

Description du poste

About the Role

Our client is seeking an innovative and experienced Senior Media Strategist to join their dynamic, fully remote team. This role is pivotal in crafting and executing impactful media strategies that enhance brand visibility and drive engagement across all relevant channels. As a remote-first position, you will collaborate with a diverse and talented team from anywhere within South Africa, leveraging digital tools and communication platforms to achieve outstanding results. The ideal candidate will possess a deep understanding of media trends, audience segmentation, and strategic planning, with a proven ability to translate business objectives into effective media plans. This is an exceptional opportunity for a seasoned professional to shape media narratives and contribute to the success of a leading Media & PR firm in a flexible, work-from-anywhere capacity.

Key Responsibilities

• Develop and implement innovative media strategies aligned with client objectives.
• Identify target audiences and select the most effective media channels for outreach.
• Create and manage comprehensive media plans, including budget allocation and performance metrics.
• Analyze media trends, market dynamics, and competitor activities to inform strategy.
• Build and maintain strong relationships with media contacts and industry influencers.
• Oversee the execution of media campaigns and ensure timely delivery of results.
• Collaborate with creative and content teams to develop compelling media assets.
• Monitor media coverage and report on campaign effectiveness and ROI.
• Manage crisis communication strategies across media platforms.
• Stay abreast of emerging media technologies and best practices.

Requirements

• Master's degree in Marketing, Communications, Media Studies, or a related field.
• Minimum of 7 years of experience in media strategy, media planning, or a related role within the Media & PR industry.
• Proven track record of developing and executing successful media strategies for diverse clients.
• In-depth knowledge of traditional and digital media channels, including social media, search, display, and programmatic advertising.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong understanding of audience segmentation, media buying, and campaign measurement.
• Exceptional communication, presentation, and interpersonal skills.
• Demonstrated ability to work independently and collaboratively in a fully remote environment.
• Experience with media planning and analytics software.
• A creative and forward-thinking mindset.

Benefits

• Highly competitive salary and bonus structure.
• Fully remote work environment with flexible hours.
• Generous annual leave and personal development allowance.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional growth and advancement.
• Access to cutting-edge media planning tools and platforms.
• Regular virtual team-building events and professional development webinars.
• Home office stipend to enhance your remote workspace.
• A collaborative and supportive company culture.
• Chance to work on high-impact media strategies for leading brands.