Senior Media Strategist

Placements24; Cape Town; Hybrid; ZAR 1,000,000 - 1,600,000; Full time

Benefits offered by this job

Remote work stipend

Flexible hours

Career development

Job summary

Placements24 is seeking a strategic Senior Media Strategist to lead remote-first communications on a national and international scale. You will develop and execute cutting-edge media campaigns, identify trends, and guide PR initiatives with data-driven insight.

As a senior leader in the Media & PR team, you will mentor colleagues, manage budgets, report to senior leadership, and collaborate with a distributed global team to drive brand awareness and engagement.

Qualifications

• Master's degree in Marketing, Communications, Public Relations, or related field required.
• 7+ years of progressive experience in media strategy, PR and campaign management, with senior-level responsibilities.
• Proven track record of developing and executing large-scale media campaigns.
• Expertise in media analytics tools, market research, and audience segmentation.
• Excellent leadership, strategic thinking and problem-solving abilities.
• Experience working in a remote, collaborative team environment.

Responsibilities

• Develop and oversee the execution of integrated media strategies across traditional and digital channels.
• Analyze campaign performance data, market trends, and competitor activities to optimize media spend and tactics.
• Build and maintain relationships with key media contacts and industry influencers nationally and internationally.
• Manage PR budgets effectively, ensuring maximum ROI on all media outreach activities.
• Lead and mentor a team of PR professionals, fostering a culture of innovation and excellence.
• Prepare comprehensive reports and presentations for senior leadership on campaign results and strategic recommendations.

Skills

Media strategy

Analytics tools

Audience segmentation

Leadership

Remote collaboration

Campaign management

Education

Master's degree in Marketing/Communications/PR

Tools

Media analytics tools

Market research

Job description

About the Role

Our client is looking for a strategic and visionary Senior Media Strategist to lead their remote-first communication efforts. This role is critical in developing and executing cutting-edge media campaigns that drive brand awareness and engagement on a national scale. You will be responsible for identifying emerging media trends, leveraging data analytics to inform strategy, and guiding the execution of impactful PR initiatives. As a key member of the Media & PR team, you will operate in a fully remote capacity, collaborating with a diverse, distributed team to achieve ambitious communication goals from anywhere in the world.

Key Responsibilities

• Develop and oversee the execution of integrated media strategies across traditional and digital channels.
• Analyze campaign performance data, market trends, and competitor activities to optimize media spend and tactics.
• Build and maintain relationships with key media contacts and industry influencers nationally and internationally.
• Manage PR budgets effectively, ensuring maximum ROI on all media outreach activities.
• Lead and mentor a team of PR professionals, fostering a culture of innovation and excellence.
• Prepare comprehensive reports and presentations for senior leadership on campaign results and strategic recommendations.

Requirements

• Master's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 7 years of progressive experience in media strategy, PR, and campaign management, with a significant portion in a senior capacity.
• Proven track record of developing and executing successful large-scale media campaigns.
• Expertise in media analytics tools, market research, and audience segmentation.
• Exceptional leadership, strategic thinking, and problem-solving abilities.
• Experience working effectively in a remote , collaborative team environment.

Benefits

• Highly competitive salary and generous bonus structure.
• Comprehensive health, dental, and vision insurance.
• Remote work stipend and flexible working hours.
• Generous paid time off and parental leave policies.
• Significant opportunities for career advancement and professional development in the Media & PR field.