Remote Senior Media Strategist - Brand Positioning

Placements24; Randburg; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Fully remote work arrangement

Executive salary and performance-based

Global health, dental, and vision

Generous vacation and holidays

Professional development budget

Opportunity to work with world-class品牌

Collaborative virtual team environment

Access to cutting-edge analytics and媒体

Job summary

Placements24 is seeking a seasoned Senior Media Strategist to join a prestigious global branding consultancy in a fully remote capacity. You will craft and execute integrated media strategies across channels to raise brand positioning for diverse international clients.

You will lead budgeting, channel selection, and optimization efforts, mentor junior staff, and collaborate with creative and client services teams. 8+ years in media strategy and strong analytics are required.

Qualifications

• Master's degree in Marketing, Advertising, Communications, or a related field.
• 8+ years of experience in media strategy or integrated marketing communications, with remote leadership experience.
• Proven track record in developing and executing media strategies for major brands.
• Expertise across digital, social, traditional media and emerging platforms.
• Strong analytical, presentation, communication, and negotiation skills.

Responsibilities

• Develop and present integrated media strategies for diverse clients, aligning with brand objectives and market insights.
• Identify and evaluate new media channels, platforms, and partnership opportunities.
• Oversee media plan development, including budgeting, channel selection, and targeting.
• Analyze campaign performance data to optimize media spend and ROI.
• Collaborate with creative, digital, and client services teams for cohesive execution.
• Conduct market research and competitive analysis to inform strategies.
• Stay updated on industry trends, technologies, and best practices in media planning and buying.
• Present strategic recommendations and performance reports to clients and senior leadership.
• Mentor and guide junior strategists, fostering innovation and continuous learning.
• Manage relationships with media vendors and negotiate favorable terms.

Skills

Media strategy

Media planning

Remote leadership

Analytical skills

Presentation skills

Negotiation

Education

Master's degree in Marketing or related

Tools

Media analytics tools

Project management software

Collaborative remote work tools

Job description

About the Role

Our client, a prestigious global branding consultancy, is seeking a seasoned Senior Media Strategist to join their fully remote team. This pivotal role involves developing and executing innovative media strategies that elevate brand positioning and drive significant market impact for a diverse clientele. The ideal candidate will possess deep expertise in media planning, cross-channel integration, and data-driven insights to craft bespoke strategies that resonate with target audiences worldwide. As a remote-first position, you will have the freedom to work from anywhere, collaborating with a high-caliber, international team of marketing and communications professionals. You will be instrumental in identifying emerging media opportunities, optimizing campaign performance, and ensuring that our client's brands achieve maximum visibility and engagement across all relevant platforms. This position requires a strategic visionary with a comprehensive understanding of the evolving media landscape and a proven ability to deliver exceptional results remotely. Your strategic acumen will be key in shaping compelling narratives and driving brand success in a competitive global market.

Key Responsibilities

• Develop and present integrated media strategies for diverse clients, aligning with brand objectives and market insights.
• Identify and evaluate new media channels, platforms, and partnership opportunities.
• Oversee media plan development, including budgeting, channel selection, and targeting.
• Analyze campaign performance data to optimize media spend and improve ROI.
• Collaborate closely with creative, digital, and client services teams to ensure cohesive campaign execution.
• Conduct market research and competitive analysis to inform strategic recommendations.
• Stay abreast of industry trends, emerging technologies, and best practices in media planning and buying.
• Present strategic recommendations and performance reports to clients and senior leadership.
• Mentor and guide junior strategists, fostering a culture of innovation and continuous learning.
• Manage relationships with media vendors and partners to negotiate favorable terms.

Requirements

• Master's degree in Marketing, Advertising, Communications, or a related business field.
• 8+ years of experience in media strategy, media planning, or integrated marketing communications, with a significant portion in remote leadership roles.
• Proven track record of developing and executing successful media strategies for major brands.
• Expertise in digital media, social media, traditional media, and emerging platforms.
• Strong analytical skills with proficiency in media analytics tools and data interpretation.
• Excellent presentation, communication, and negotiation skills.
• Ability to manage multiple complex projects simultaneously in a remote setting.
• Strategic thinking and a forward-looking approach to media innovation.
• Experience working with global brands and diverse markets is highly desirable.
• Proficiency in project management software and collaborative remote work tools.

Benefits

• Fully remote work arrangement, providing unparalleled flexibility and work-life integration.
• Highly competitive executive salary and performance-based incentives.
• Comprehensive global health, dental, and vision coverage.
• Generous vacation policy and paid holidays.
• Significant budget for professional development, conferences, and continuous learning.
• Opportunity to work with a world-renowned branding consultancy.
• Lead impactful strategies for high-profile global clients.
• Collaborative and intellectually stimulating virtual team environment.
• Access to cutting-edge analytics and media planning resources.