Senior Media Strategist: Lead PR & Campaigns (On-site)

Placements24; George; On-site; ZAR 800,000 - 1,100,000; Full time

Benefits offered by this job

Health benefits

Career development opportunities

On-site collaboration

Job summary

WhatJobs Direct in George, Western Cape, is seeking a Senior Media Strategist to lead media and public relations efforts. The role focuses on crafting and executing strategic media plans aligned with business objectives within a collaborative, on-site environment.

You will identify audiences, manage media relationships, and oversee content and PR initiatives across traditional and digital channels, driving measurable results and brand visibility in a dynamic coastal market.

Qualifications

• Master’s degree in Marketing, Communications, Media Studies, or a related discipline.
• 8+ years of experience in media strategy, public relations, or integrated marketing communications.
• Proven track record of developing and implementing media campaigns with measurable results.
• Strong understanding of traditional and digital media platforms, including SEO, SEM, social media, and content marketing.
• Excellent interpersonal and communication skills, with the ability to influence stakeholders.
• Demonstrated leadership skills and experience managing teams or projects and working with external PR agencies.

Responsibilities

• Develop and oversee comprehensive media strategies and campaign plans.
• Identify target audiences and recommend the most effective media channels for outreach.
• Manage relationships with key media stakeholders, including journalists, editors, and industry analysts.
• Analyze media campaign performance and provide actionable insights for optimization.
• Lead the creation of high-impact content, including press releases, articles, and digital media assets.
• Oversee the execution of PR initiatives, ensuring timely and effective delivery.
• Collaborate closely with marketing, sales, and product development teams to ensure cohesive messaging.
• Stay abreast of industry trends, competitor activities, and emerging media technologies.
• Manage the PR budget and resource allocation effectively.
• Act as a brand spokesperson when required and handle crisis communications.

Skills

Media strategy

Public relations

Integrated marketing communications

Leadership

Analytics

SEO/SEM/digital media

Education

Master's degree in Marketing/Communications/Media Studies

Tools

Media monitoring tools

Analytics platforms

Job description

WhatJobs Direct in George, Western Cape, is seeking a Senior Media Strategist to lead media and public relations efforts. The role focuses on crafting and executing strategic media plans aligned with business objectives within a collaborative, on-site environment.

You will identify audiences, manage media relationships, and oversee content and PR initiatives across traditional and digital channels, driving measurable results and brand visibility in a dynamic coastal market.