Performance Marketing Lead: Growth & Optimization

Old Mutual

Johannesburg

On-site

ZAR 900,000 - 1,500,000

Full time

3 days ago

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Job summary

Old Mutual is seeking a Performance Marketing Manager to lead strategy and execution for assigned segments in South Africa. You will translate objectives into measurable outcomes, drive optimization across campaigns, and report insights to senior management.

A commercial, analytical mindset and strong stakeholder influence are essential for success. You will collaborate with Campaign Management, Analytics and cross-functional teams to ensure accurate delivery, continuous improvement and strong

Qualifications

Bachelor’s degree in Marketing, Business, Commerce, Analytics or related field.
5–8 years’ experience in performance marketing, paid media, digital campaign management or growth marketing.
Experience across paid search, paid social, programmatic, display, video, retargeting and affiliate channels.
Experience in a complex, matrixed environment with multiple stakeholders and governance.

Responsibilities

Develop and maintain performance marketing strategies for assigned segments.
Translate objectives into measurable marketing outcomes.
Collaborate with Campaign Management to translate strategies into executable plans.
Monitor performance and optimise budgets, channels and conversion journeys.
Prepare performance updates and dashboards for segment teams and senior stakeholders.
Present results, risks and opportunities to senior audiences with clarity.
Oversee and optimise performance marketing budgets across segments.