Senior Marketing Manager

Placements24; Bloemfontein; Hybrid; ZAR 850,000 - 1,600,000; Full time

Benefits offered by this job

Annual bonus

Fully remote work

Health insurance

Generous PTO

Career development

Job summary

Placements24 is seeking a Senior Marketing Manager to lead our marketing initiatives in a remote-first setup. You will develop and execute integrated campaigns across digital, content, social, and email channels to boost brand visibility and revenue growth.

You will manage budgets, analyze performance data, and collaborate with sales, product, and design teams to ensure consistent brand messaging. A strong focus on analytics and market trends will help optimize ROI.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of progressive experience in marketing management.
• Strong understanding of digital marketing channels including SEO, SEM, social media, email marketing, and content marketing.
• Experience with marketing automation platforms and CRM systems.
• Excellent analytical, strategic thinking, and project management skills.
• Strong communication and interpersonal skills for remote collaboration.

Responsibilities

• Develop and implement integrated marketing campaigns across multiple channels to achieve business goals.
• Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Oversee content creation, social media management, email marketing, and SEO/SEM strategies.
• Analyze marketing campaign performance data, generate reports, and provide actionable insights for optimization.
• Collaborate with sales, product, and design teams to ensure consistent brand messaging and effective go-to-market strategies.
• Stay informed about market trends, competitor activities, and emerging marketing technologies.

Skills

Marketing management

Digital marketing

SEO/SEM

Content marketing

Email marketing

CRM systems

Marketing analytics

Budget management

Remote collaboration

Communication

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Marketing automation platforms

CRM systems

Job description

About the Role

Our client is seeking an experienced and results-oriented Senior Marketing Manager to lead their marketing initiatives. This role is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will oversee various marketing channels, including digital, content, social media, and email marketing, ensuring alignment with overall business objectives. This is a fantastic opportunity to make a significant impact on brand visibility and market presence, working collaboratively with cross-functional teams in a remote-first setting. You will leverage data analytics to measure campaign effectiveness and continuously optimize strategies for maximum ROI.

Key Responsibilities

• Develop and implement integrated marketing campaigns across multiple channels to achieve business goals.
• Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Oversee content creation, social media management, email marketing, and SEO/SEM strategies.
• Analyze marketing campaign performance data, generate reports, and provide actionable insights for optimization.
• Collaborate with sales, product, and design teams to ensure consistent brand messaging and effective go-to-market strategies.
• Stay informed about market trends, competitor activities, and emerging marketing technologies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of progressive experience in marketing management, with a proven track record of success.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Experience with marketing automation platforms and CRM systems.
• Excellent analytical, strategic thinking, and project management skills.
• Strong communication and interpersonal skills, with the ability to lead and collaborate effectively in a remote environment.

Benefits

• Competitive salary with annual bonus potential.
• Fully remote work opportunity with flexible scheduling.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday schedule.
• Opportunities for career advancement and professional development.