Senior Specialist: Marketing Cloud & Data Cloud

1001 Absa Bank; South Africa; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Absa Bank Limited in South Africa seeks a seasoned Campaign Architect to lead the design, build and execution of complex, data‑driven customer campaigns using Salesforce Data Cloud and Marketing Cloud. You will translate business requirements into accurate audience segments and personalised, multi‑channel journeys, ensuring quality, compliance and timely delivery.

You will collaborate with cross‑functional teams, validate data quality, and optimise segmentation and journey performance to drive

Qualifications

• 5+ years in digital campaign execution, including strong hands-on Salesforce Marketing Cloud experience.
• Practical experience building segments and activating audiences in Salesforce Data Cloud.
• Experience delivering high-volume, complex and multi-channel campaigns.
• Salesforce Marketing Cloud certification preferred; Data Cloud certification advantageous.

Responsibilities

• Lead the design, build and execution of complex, data-driven customer campaigns using Data Cloud and Marketing Cloud.
• Translate business requirements into accurate audience segments and personalised journeys.
• Configure inclusion, exclusion, consent and channel-preference rules across channels.
• Validate audience logic, counts and data quality before activation.
• Build, test and deploy journeys across Email, SMS, Push and In-App channels.
• Configure triggers, dynamic content and automation logic; troubleshoot issues as needed.

Skills

Salesforce Marketing Cloud

Salesforce Data Cloud

Audience segmentation

Lifecycle campaigns

Campaign analytics

Stakeholder management

SQL

Decision logic

Education

Bachelor's Degrees and Advanced Diplomas: Business, Commerce and Management Studies

Tools

Email Studio

Journey Builder

Automation Studio

Contact Builder

Mobile Studio

Data Extensions

Job description

Empowering Africa’s tomorrow, together…one story at a time. With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

Lead the design, build and execution of complex, data-driven customer campaigns using Salesforce Data Cloud and Marketing Cloud. The role translates business requirements into accurate audience segments and personalised, multi-channel journeys, ensuring quality, compliance and timely delivery.

Key Accountabilities

• Design complex behavioural, transactional, lifecycle and propensity-based segments in Data Cloud.
• Configure inclusion, exclusion, suppression, consent and channel-preference rules.
• Validate audience logic, counts and data quality before activation.
• Build, test and deploy complex journeys across Email, SMS, Push and In-App channels.
• Configure triggers, decision splits, dynamic content, personalisation and automation logic.
• Troubleshoot campaign, data and journey execution issues and drive resolution.
• Partner with Campaign, Data, Analytics, Technology and Business teams on feasibility and delivery.
• Maintain campaign documentation and ensure adherence to risk, privacy, governance and QA standards.
• Use campaign results to improve segmentation, targeting and journey performance.

Experience & Qualifications

• Relevant degree or equivalent experience in Marketing, Data, Technology or a related field.
• 5+ years in digital campaign execution, including strong hands‑on Salesforce Marketing Cloud experience.
• Practical experience building segments and activating audiences in Salesforce Data Cloud.
• Experience delivering high-volume, complex and multi-channel campaigns.
• Salesforce Marketing Cloud certification preferred; Data Cloud certification advantageous.

Core Technical Competencies

• Data Cloud: Segmentation, identity resolution, calculated insights, audience activation and data validation.
• Marketing Cloud: Journey Builder, Automation Studio, Contact Builder, Email Studio, Mobile Studio and Data Extensions.
• Campaign Logic: Triggers, decision splits, suppressions, consent rules, dynamic content and personalisation.
• Data Skills: SQL, audience reconciliation, data quality checks and campaign analytics.

Behavioural Competencies

• Analytical thinking.
• Attention to detail.
• Problem solving.
• Stakeholder management.
• Planning and prioritisation.
• Delivery under pressure.
• Continuous improvement.

Success Measures

• Accurate audiences and defect‑free campaign execution.
• Campaigns delivered within agreed timelines and service levels.
• Compliance with consent, governance, risk and QA requirements.
• Improved campaign engagement, conversion and operational efficiency.

Education

Bachelor`s Degrees and Advanced Diplomas: Business, Commerce and Management Studies (Required)

Equal Opportunity

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised.

Culture & Purpose

At Absa, our story is not a single narrative. It’s thousands of individual journeys unfolding across Africa and beyond. From colleagues serving customers in local communities to teams shaping financial solutions across borders, Absa is built on people who bring their lived experiences, ambitions and perspectives into the workplace every day. Whether you’re starting your career, a seasoned leader or somewhere in between, your contribution is seen, valued and connected to something bigger. Our presence across Africa – which spans personal and business banking, corporate and investment banking, wealth and investment management, and insurance – exists because of the people who show up in their roles with purpose. Across Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa, Tanzania, Uganda and Zambia, our colleagues are shaping what Absa becomes in each market. Beyond the continent, teams in global offices and a technology hub support and extend the stories that prove that African talent can lead, influence and innovate on the global stage. At Absa, your story matters because progress is driven by human experience, not hierarchy. When people are enabled to bring their whole selves to work, they don’t just build careers. They help shape the future of Africa’s financial services landscape.