Senior Specialist: Marketing Cloud & Data Cloud

absa; Johannesburg; On-site; ZAR 1,100,000 - 1,400,000; Full time

Job summary

Absa Bank Limited is seeking an experienced digital campaign specialist to lead audience segmentation and multi-channel journeys using Salesforce Marketing Cloud and Data Cloud in Johannesburg.

You will translate business requirements into precise segments, configure consent and channel preferences, and ensure timely, compliant delivery across Email, SMS, Push and In-App channels, partnering with cross-functional teams.

Qualifications

• Relevant degree or equivalent experience in Marketing, Data, Technology or a related field.
• 5+ years in digital campaign execution, including strong hands-on Salesforce Marketing Cloud experience.
• Practical experience building segments and activating audiences in Salesforce Data Cloud.
• Experience delivering high-volume, complex and multi-channel campaigns.
• Salesforce Marketing Cloud certification preferred; Data Cloud certification advantageous.

Responsibilities

• Design complex behavioural, transactional, lifecycle and propensity-based segments in Data Cloud.
• Configure inclusion, exclusion, suppression, consent and channel-preference rules.
• Validate audience logic, counts and data quality before activation.
• Build, test and deploy complex journeys across Email, SMS, Push and In-App channels.
• Configure triggers, decision splits, dynamic content, personalisation and automation logic.
• Troubleshoot campaign, data and journey execution issues and drive resolution.
• Partner with Campaign, Data, Analytics, Technology and Business teams on feasibility and delivery.
• Maintain campaign documentation and ensure adherence to risk, privacy, governance and QA standards.
• Use campaign results to improve segmentation, targeting and journey performance.

Skills

Salesforce Marketing Cloud

Salesforce Data Cloud

SQL

Campaign analytics

Audience segmentation

Education

Bachelor's degree in Marketing, Data, Technology or related field

Tools

Salesforce Data Cloud

Job description

Empowering Africa’s tomorrow, together…one story at a time.

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

Lead the design, build and execution of complex, data-driven customer campaigns using Salesforce Data Cloud and Marketing Cloud. The role translates business requirements into accurate audience segments and personalised, multi-channel journeys, ensuring quality, compliance and timely delivery.

Job Description

Key Accountabilities

• Design complex behavioural, transactional, lifecycle and propensity-based segments in Data Cloud.
• Configure inclusion, exclusion, suppression, consent and channel-preference rules.
• Validate audience logic, counts and data quality before activation.
• Build, test and deploy complex journeys across Email, SMS, Push and In-App channels.
• Configure triggers, decision splits, dynamic content, personalisation and automation logic.
• Troubleshoot campaign, data and journey execution issues and drive resolution.
• Partner with Campaign, Data, Analytics, Technology and Business teams on feasibility and delivery.
• Maintain campaign documentation and ensure adherence to risk, privacy, governance and QA standards.
• Use campaign results to improve segmentation, targeting and journey performance.

Experience & Qualification

s

• Relevant degree or equivalent experience in Marketing, Data, Technology or a related field.
• 5+ years in digital campaign execution, including strong hands-on Salesforce Marketing Cloud experience.
• Practical experience building segments and activating audiences in Salesforce Data Cloud.
• Experience delivering high-volume, complex and multi-channel campaigns.
• Salesforce Marketing Cloud certification preferred; Data Cloud certification advantageous.

Core Technical Competencies

• Data Cloud : Segmentation, identity resolution, calculated insights, audience activation and data validation
• Marketing Cloud : Journey Builder, Automation Studio, Contact Builder, Email Studio, Mobile Studio and Data Extensions
• Campaign Logic : Triggers, decision splits, suppressions, consent rules, dynamic content and personalisation
• Data Skills : SQL, audience reconciliation, data quality checks and campaign analytics

Behavioural Competencies :

• Analytical thinking
• Attention to detail
• Problem solving
• Stakeholder management
• Planning and prioritisation
• Delivery under pressure
• Continuous improvement

Success Measure

s

• Accurate audiences and defect-free campaign execution.
• Campaigns delivered within agreed timelines and service levels.
• Compliance with consent, governance, risk and QA requirements.
• Improved campaign engagement, conversion and operational efficiency.

Education

Bachelor`s Degrees and Advanced Diplomas: Business, Commerce and Management Studies (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised