Senior Growth Analytics Lead (Hybrid, Cape Town)

Salt Digital Recruitment; Cape Town; Hybrid; ZAR 800,000 - 1,000,000; Full time

Job summary

Salt Digital Recruitment is looking for a Senior Commercial Marketing Analyst to join a fast-growing fintech company in Cape Town. This role focuses on optimizing the customer acquisition journey using data science and machine learning to directly influence profitability.

You will work on predictive modeling, customer segmentation, and marketing strategy development, playing a key role in enhancing customer engagement through data-driven insights.

Qualifications

• 3+ years of hands-on experience in marketing analytics.
• Knowledge of machine learning techniques for funnel optimization.
• Expertise in A/B testing methodologies and CRO.

Responsibilities

• Analyse the entire customer journey for optimizations.
• Develop and deploy machine learning models for customer intent.
• Design marketing attribution models for ROI tracking.
• Lead A/B testing to enhance user experience.
• Use SQL for analyzing large datasets.

Skills

Funnel Analysis & Optimization

Predictive Modelling

Customer Acquisition & Attribution

Experimentation and CRO

Data Analysis & Reporting

Cross-Functional Alignment

Strategic Development

Education

Degree in a relevant field

Tools

Google Analytics

Google Tag Manager

SQL

Tableau

Redash

Job description

Salt Digital Recruitment is looking for a Senior Commercial Marketing Analyst to join a fast-growing fintech company in Cape Town. This role focuses on optimizing the customer acquisition journey using data science and machine learning to directly influence profitability.

You will work on predictive modeling, customer segmentation, and marketing strategy development, playing a key role in enhancing customer engagement through data-driven insights.