Remote Marketing Data Analyst: Growth & Attribution

Jobgether

South Africa

Remote

ZAR 480,000 - 720,000

Full time

5 days ago

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Benefits offered by this job

Full-time position

Remote work arrangement

Flexible hours: 14:00–22:00 EEST

Job summary

Jobgether is seeking a Marketing & Data Analyst based in South Africa to connect marketing performance, product behavior, and customer retention data. You will own reporting across acquisition channels and help ensure decisions are based on accurate information.

The role spans the full customer journey, including acquisition, funnels, subscriptions and retention. You will work with GTM, GA4, Mixpanel, BigQuery, and marketing platforms, investigate discrepancies, and continuously improve data

Qualifications

3+ years of professional experience in marketing analytics, product analytics, data analytics, or a related field.

Responsibilities

Own marketing and product analytics, tracking, and reporting across acquisition channels.
Analyze performance throughout the customer journey, from acquisition and funnel conversion through subscription performance, retention, and lifetime value.
Track and analyze key metrics including CAC, ROAS, conversion rate, LTV, cohorts, rebills, cancellations, refunds, and churn.
Identify performance trends, changes, anomalies, and opportunities for improvement.
Translate complex datasets into clear reports and actionable insights for marketing, product, and business teams.
Analyze user behavior and acquisition funnels to identify conversion opportunities.
Evaluate A/B tests across landing pages, pricing structures, and customer journeys.
Assess experiment results and communicate findings to relevant stakeholders.
Monitor attribution across Meta, Google, internal data sources, and other acquisition platforms.
Investigate discrepancies between marketing platforms and internal reporting systems.
Improve attribution consistency and help ensure business teams rely on appropriate data for decision‑making.
Set up, maintain, and troubleshoot tracking through Google Tag Manager.
Configure and manage Meta and Google pixels, Conversion APIs, and related marketing integrations.
Support both client‑side and server‑side event tracking.
Implement and troubleshoot event deduplication processes.
Maintain integrations between analytics and marketing platforms.
Proactively monitor data quality and consistency across reporting systems.
Investigate and resolve tracking and data discrepancies before they affect business decisions.
Work with large marketing and customer datasets to identify meaningful patterns and business opportunities.
Continuously improve analytics, reporting, and tracking processes as the business and acquisition channels evolve.