Data-Driven FinTech Growth Marketing Specialist (Hybrid)

Weaver Fintech Ltd; Cape Town; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Hybrid work model

Competitive compensation & benefits

Job summary

Weaver FinTech Group in Cape Town invites a confident and analytical Campaign Planner/Specialist to join our financial services brands. You will translate data and insights into campaigns that acquire, retain customers and maximize ROI to fuel growth.

You will own campaign plans, monitor performance, deliver timely reports, and collaborate with product, creative, and analytics teams. Hybrid work, competitive compensation, and a culture that values experimentation and impact.

Qualifications

• Degree in Business Science / BCom / Finance / Stats / Marketing or equivalent.
• Minimum of 2 years' experience in a planning/specialist role, preferably in financial services.
• Passionate about data, insights, and analytics.
• Excellent cross-functional team management skills.
• Advanced Microsoft Excel skills.
• Digital orientation and affinity with numbers.
• Experience with CX journey mapping and funnel analysis.

Responsibilities

• Maintain campaign acquisition, retention & ad hoc plans to meet business objectives.
• Ensure campaigns are implemented, monitored, reported on, and adjusted via re-forecasting.
• Execute product take-to-market and awareness plans with a digital-first mindset.
• Provide insightful reporting for weekly sales, monthly reviews, and ad hoc requests.
• Drive organic growth through innovation and collaboration with business units.
• Collaborate with creative teams to ensure campaigns meet the brief.
• Monitor campaigns and channels to hit targets and improve performance.
• Leverage operations to enhance offers and incentives to support sales targets.
• Drive process improvements in campaign execution with analytics teams.
• Develop A/B testing and pilots to uncover new opportunities.

Skills

Campaign planning

Data analytics

Microsoft Excel

Cross-functional leadership

Digital orientation

Affinity with numbers

CX journey mapping

Funnel analysis

Education

Business Science / BCom / Finance / Stats / Marketing Degree

Job description

Weaver FinTech Group in Cape Town invites a confident and analytical Campaign Planner/Specialist to join our financial services brands. You will translate data and insights into campaigns that acquire, retain customers and maximize ROI to fuel growth.

You will own campaign plans, monitor performance, deliver timely reports, and collaborate with product, creative, and analytics teams. Hybrid work, competitive compensation, and a culture that values experimentation and impact.