Senior Digital Product Analyst - Data-Driven Growth & UX

Pathfinders Consulting Pty Ltd; Cape Town; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Pathfinders Consulting Pty Ltd in Cape Town seeks a Senior Digital Product Analyst on a contract basis to drive customer journey analysis, product optimisation and data-informed decision making.

You will work across digital products, journeys and supporting systems to translate needs into clear requirements, analyse behavior and identify opportunities to improve customer experience and business outcomes.

Qualifications

• 5+ years' experience in Product Analysis, Digital Product Analysis, Product Analytics or related fields.
• Proven ability to translate business and customer needs into structured product requirements.
• Strong experience writing user stories and acceptance criteria.
• Analytical, critical thinking and problem-solving skills.
• Experience defining product KPIs, metrics and tracking requirements.
• Hands-on with dashboards and digital analytics platforms.

Responsibilities

• Analyse customer and business problems and translate into actionable product requirements.
• Define end-to-end journeys, flows, rules and expected behavior.
• Create user stories, acceptance criteria and functional specs.
• Collaborate with stakeholders to clarify requirements and align dependencies.
• Support refinement, delivery, testing and adoption of features.
• Develop dashboards and translate data into product recommendations.
• Measure impact and prioritise opportunities using data and business insight.

Skills

Product Analysis

Requirements gathering

Analytics

A/B testing

Stakeholder engagement

Data storytelling

Tools

PostHog

Mixpanel

Amplitude

GA4

Power BI

Job description

Pathfinders Consulting Pty Ltd in Cape Town seeks a Senior Digital Product Analyst on a contract basis to drive customer journey analysis, product optimisation and data-informed decision making.

You will work across digital products, journeys and supporting systems to translate needs into clear requirements, analyse behavior and identify opportunities to improve customer experience and business outcomes.