Senior E-sports Marketing Manager

Placements24; Polokwane; Hybrid; ZAR 1,990,000 - 2,986,000; Full time

Benefits offered by this job

Competitive salary and performance‑or‑

Fully remote work arrangement withflex

Job summary

Placements24 is seeking a Senior E-sports Marketing Manager for a fully remote role. Lead marketing strategy, campaigns, and fan engagement worldwide, shaping the brand across platforms.

You will drive growth through digital campaigns, content creation, and community building, leveraging analytics to optimize performance. The position offers a remote, global team environment and opportunities to influence the e-sports brand.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 5 years in marketing with a focus on digital marketing and brand management.
• Proven track record of campaigns driving engagement and growth.
• Deep understanding of the e-sports ecosystem, its communities, and popular titles.
• Expertise in social media marketing, content creation, and community management.
• Strong analytical skills with proficiency in marketing analytics tools.
• Excellent written and verbal communication skills.
• Experience with paid media campaigns and budget management.

Responsibilities

• Develop and execute marketing strategies for e-sports teams, events, and content.
• Grow our social media presence across platforms (Twitter, Instagram, TikTok, Discord).
• Create engaging content, including press releases, blogs, website copy, and promotional materials.
• Plan and execute digital advertising campaigns (SEM, social ads, display).
• Collaborate with partnerships and sponsorship teams to leverage assets and activations.
• Analyze campaign performance, track key metrics, and report ROI.
• Identify and engage with key influencers, creators, and community leaders.
• Organize online and offline marketing events and activations.
• Stay ahead of industry trends, competitors, and marketing tech.
• Manage the marketing budget and allocate resources for impact.

Skills

Digital marketing

Brand management

Social media marketing

Content creation

Community management

Analytics

Communication

Remote collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Social media analytics tools

Job description

About the Role

Our client, a dynamic and rapidly growing player in the global e-sports and gaming entertainment industry, is seeking a strategic and creative Senior E-sports Marketing Manager to lead our marketing initiatives. This is a fully remote position, empowering you to shape our brand's presence and fan engagement from anywhere in the world. You will be responsible for developing and executing innovative marketing strategies, managing brand campaigns, driving audience growth, and fostering strong community relationships across multiple platforms. We are looking for a visionary leader with a deep understanding of the e-sports landscape, digital marketing trends, and community building. Your expertise will be crucial in amplifying our brand message, increasing viewership, and enhancing fan loyalty. This role demands exceptional creativity, strong analytical skills, and the ability to inspire a remote marketing team. Join us in making a significant impact on the future of e-sports marketing and connect with a passionate global fanbase. The ideal candidate thrives in a fast-paced, results-oriented environment and possesses a proven ability to develop and implement successful marketing campaigns for digital-first brands.

Key Responsibilities

• Develop and execute comprehensive marketing strategies to promote e-sports teams, events, and content.
• Manage and grow our social media presence across various platforms (e.g., Twitter, Instagram, TikTok, Discord).
• Create engaging content, including press releases, blog posts, website copy, and promotional materials.
• Plan and execute digital advertising campaigns, including SEM, social media ads, and display advertising.
• Collaborate with partnerships and sponsorship teams to leverage marketing assets and activations.
• Analyze marketing campaign performance, track key metrics (e.g., engagement, reach, conversion), and report on ROI.
• Identify and engage with key influencers, content creators, and community leaders within the e-sports space.
• Organize and manage online and offline marketing events and activations.
• Stay ahead of industry trends, competitor activities, and emerging marketing technologies.
• Manage the marketing budget effectively and allocate resources to maximize impact.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in marketing, with a significant focus on digital marketing and brand management, preferably within the gaming or e-sports industry.
• Proven track record of developing and executing successful marketing campaigns that drive engagement and growth.
• Deep understanding of the e-sports ecosystem, its communities, and popular titles.
• Expertise in social media marketing, content creation, and community management.
• Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, social media analytics).
• Excellent written and verbal communication skills.
• Experience with paid media campaigns and budget management.
• Ability to work independently and collaboratively in a remote team environment.
• Creative thinker with a passion for gaming and e-sports.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement with flexible hours.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Opportunities for professional development and attending industry conferences.
• A creative, dynamic, and collaborative remote work culture.
• The chance to significantly influence a leading brand in the e-sports industry.
• Retirement savings plan with company contribution.
• Employee assistance program for well-being support.
• Home office stipend for setting up a productive workspace.