Remote Esports Marketing Specialist

Placements24; Pretoria; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Bonuses

Health insurance

Home office stipend

PD opportunities

Paid time off

Esports events access

Job summary

Placements24 is seeking a Remote Esports Marketing Specialist to shape and execute campaigns for an esports audience. You will collaborate with teams, creators, and influencers to drive engagement and growth across platforms, including Twitch, YouTube, and Discord.

The ideal candidate brings 3+ years in digital marketing focused on esports, strong content skills, and the ability to work independently in a distributed, remote setup.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3+ years of digital marketing experience with a focus on esports or gaming.
• Understanding of the esports landscape, major titles, leagues and communities.
• Proficiency in social media management tools and analytics platforms.
• Excellent content creation skills (writing, basic video editing, graphic design).
• Strong community management and engagement strategies.
• Ability to work independently and manage multiple projects remotely.
• Excellent communication and collaboration skills in virtual teams.
• Passion for competitive gaming and esports culture.
• Familiarity with influencer marketing and partnership management in gaming.
• Basic knowledge of SEO and SEM is a plus.

Responsibilities

• Develop and implement innovative marketing campaigns for the esports audience.
• Manage and grow our presence across social media platforms (Twitch, Twitter, Discord, YouTube).
• Create engaging content, including videos, graphics, and written posts.
• Collaborate with esports teams, players, and influencers for partnerships and sponsorships.
• Monitor and analyse campaign performance metrics and provide optimization insights.
• Organize and promote online esports tournaments, events, and community activities.
• Stay current with trends, games, and developments in the esports ecosystem.
• Assist in development of brand messaging and positioning in competitive gaming.
• Manage marketing budgets for campaigns and initiatives.
• Engage with the esports community to build brand loyalty.

Skills

Esports marketing

Content creation

Community management

Social media analytics

Partnerships & sponsorships

Remote collaboration

Education

Bachelor's degree in Marketing

Tools

Job description

About the Role

Our client, a trailblazer in the burgeoning esports industry, is actively seeking a highly skilled and innovative Remote Esports Marketing Specialist. This fully remote position is perfect for a passionate individual who thrives in the digital space and possesses a deep understanding of the competitive gaming community. You will be instrumental in developing and executing cutting‑edge marketing strategies to enhance brand awareness, engage our target audience, and drive growth for our esports initiatives. This role demands creativity, a data‑driven mindset, and the ability to connect with gamers on their level. Working from anywhere, you will collaborate with a distributed team of professionals, contributing to the exciting and fast‑paced world of professional esports within the broader Leisure & Sports sector. Your insights and campaigns will directly influence our presence and success in the global esports arena.

Key Responsibilities

• Develop and implement innovative marketing campaigns specifically for the esports audience.
• Manage and grow our presence across social media platforms relevant to gamers (e.g., Twitch, Twitter, Discord, YouTube).
• Create engaging content, including videos, graphics, and written posts, tailored to esports enthusiasts.
• Collaborate with esports teams, players, and influencers to foster strategic partnerships and sponsorships.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
• Organize and promote online esports tournaments, events, and community activities.
• Stay current with the latest trends, games, and developments in the esports ecosystem.
• Assist in the development of brand messaging and positioning within the competitive gaming landscape.
• Manage marketing budgets for specific campaigns and initiatives.
• Engage with the esports community to build brand loyalty and advocacy.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience (3+ years) in digital marketing, with a significant focus on esports or gaming.
• Demonstrated understanding of the esports landscape, including major titles, leagues, and communities.
• Proficiency in social media management tools and analytics platforms.
• Excellent content creation skills (writing, basic video editing, graphic design).
• Strong understanding of community management and engagement strategies.
• Ability to work independently and manage multiple projects in a remote setting.
• Excellent communication and collaboration skills, with experience working in virtual teams.
• Passion for competitive gaming and a genuine connection to the esports culture.
• Familiarity with influencer marketing and partnership management in the gaming space.
• Basic knowledge of SEO and SEM principles is a plus.

Benefits

• This remote position offers unparalleled flexibility, allowing you to work from the comfort of your home.
• Our client provides a competitive salary, regular performance bonuses, and a comprehensive benefits package including health, dental, and vision insurance.
• We offer a generous stipend for home office setup and continuous professional development opportunities, including access to online courses and industry webinars relevant to esports marketing.
• You’ll also receive paid time off and opportunities to attend major esports events as part of your professional engagement.
• Join a forward‑thinking company that is at the forefront of the esports revolution, offering a dynamic and rewarding career path within the Leisure & Sports domain.