Remote Esports Content Creator & Strategist

Placements24; LegKraal Gate; Hybrid; ZAR 300,000 - 600,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Performance incentives

Industry tools access

International team

Job summary

Placements24 is seeking a remote Esports Content Creator & Strategist for an innovative digital entertainment brand. You will develop content for YouTube, Twitch, social media, blogs, and streams, and craft strategic content plans to grow the brand and engage the esports community.

You will manage content calendars, analyze performance data, collaborate with marketing and operations teams, stay ahead of gaming trends, and help shape tournament activations.

Qualifications

• Proven content creation and strategy experience in gaming/esports.
• Strong portfolio across video, written and social formats.
• Deep understanding of esports culture and audience engagement.
• Excellent writing, editing and communication skills.
• Proficient with content creation tools and analytics.
• Familiarity with SEO best practices.
• Bachelor's degree preferred.

Responsibilities

• Conceptualize, create, and produce engaging esports content for YouTube, Twitch, Twitter, Instagram, TikTok and blogs.
• Develop and execute content calendars and strategies aligned with brand goals.
• Analyze content performance metrics to inform future content and strategy.
• Collaborate with marketing, social media, and tournament ops teams to support campaigns.
• Stay updated on esports, gaming trends and digital content creation.
• Engage with the esports community across platforms and foster brand loyalty.
• Identify opportunities for innovative content formats and storytelling approaches.
• May manage freelance content creators and provide briefings.
• Ensure content adheres to brand guidelines and consistent tone of voice.
• Provide insights to optimize content distribution and reach.

Skills

Content creation

Strategy

Video editing

Graphic design

Copywriting

Social media management

SEO

Analytical skills

Independent work

Storytelling

Education

Bachelor's degree

Tools

Adobe Creative Suite

Video editing software

Social media management tools

Job description

About the Role

Our client, a leading innovator in the digital entertainment and esports landscape, is looking for a creative and forward-thinking Remote Esports Content Creator & Strategist. This role is fully remote, offering the flexibility to work from anywhere while contributing to shaping the narrative and engagement strategies for their esports initiatives. You will be responsible for developing compelling content across various platforms (video, social media, written articles, streaming) and crafting strategic content plans to grow our client's brand presence, engage with the esports community, and support tournament activations. The ideal candidate possesses a strong understanding of esports culture, gaming trends, and audience engagement tactics, coupled with excellent creative and analytical skills. This position requires a self-starter who can independently manage projects, generate fresh ideas, and collaborate effectively with remote teams. If you are passionate about esports and have a knack for storytelling and strategic planning, this is an exceptional opportunity.

Key Responsibilities

• Conceptualize, create, and produce high-quality, engaging content for various esports-related platforms (e.g., YouTube, Twitch, Twitter, Instagram, TikTok, blogs).
• Develop and execute comprehensive content calendars and strategies aligned with brand goals and marketing objectives.
• Analyze content performance metrics and audience engagement data to inform future content creation and strategy adjustments.
• Collaborate with marketing, social media, and tournament operations teams to ensure content supports overall campaign goals.
• Stay abreast of the latest trends in esports, gaming, and digital content creation.
• Engage with the esports community across social media platforms, fostering dialogue and building brand loyalty.
• Identify opportunities for innovative content formats and storytelling approaches.
• Potentially manage freelance content creators or assist in their briefing and oversight.
• Ensure all content adheres to brand guidelines and maintains a consistent tone of voice.
• Provide insights and recommendations for optimizing content distribution and reach.

Requirements

• Proven experience in content creation and strategy, preferably within the gaming or esports industry.
• A strong portfolio showcasing diverse content creation skills (video editing, graphic design, copywriting, social media management).
• Deep understanding of esports titles, communities, and current trends.
• Excellent writing, editing, and communication skills.
• Proficiency with content creation tools (e.g., Adobe Creative Suite, video editing software, social media management platforms).
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Creative mindset with a passion for storytelling and audience engagement.
• Familiarity with SEO best practices for content optimization.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.

Benefits

• Fully remote position offering significant flexibility and autonomy.
• Competitive salary and potential for performance-based incentives.
• Opportunity to shape the content and narrative of a prominent esports brand.
• Access to industry-leading tools and platforms.
• Professional development and the chance to work at the forefront of digital entertainment.
• Collaborate with a passionate and talented international team.