Remote E-Sports Marketing Specialist

Placements24; Pretoria; Hybrid; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Fully remote work arrangement

Global flexibility

Health and wellness benefits

Professional development opportunities

Access to exclusive esports events

Job summary

Placements24 is seeking a Remote E-Sports Marketing Specialist to lead digital marketing for esports teams, events, and content. You will manage social channels, create compelling content, and collaborate with influencers to drive audience growth.

Ideal candidates have 4+ years in esports marketing, strong analytics, and a passion for gaming culture. This fully remote role offers global collaboration with a dynamic team.

Qualifications

• 4+ years in digital marketing with esports focus.

Responsibilities

• Develop and implement digital marketing strategies for esports teams, events, and content.
• Grow social media channels to foster community engagement.
• Create engaging content including graphics, videos, and copy.
• Collaborate with esports influencers and content creators.
• Plan and execute online and offline marketing campaigns.
• Analyze campaign performance with analytics tools and report regularly.
• Monitor trends to identify new marketing opportunities.
• Support marketing plans for esports events and tournaments.
• Manage relationships with marketing partners and agencies.

Skills

Digital marketing

Social media management

Content creation

Influencer marketing

Community management

Marketing analytics

Graphic design tools

Video editing

Copywriting

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Adobe Photoshop

Video editing software

Job description

About the Role

Our client, a dynamic and rapidly growing entity within the vibrant e-sports sector, is seeking an innovative and results-driven Remote E-Sports Marketing Specialist to join their globally distributed team. This position is entirely remote, offering the freedom to contribute from your chosen location. You will be responsible for developing and executing cutting-edge marketing strategies to enhance brand visibility, engage fan communities, and drive audience growth for our client's e-sports properties. The ideal candidate has a deep passion for e-sports, a comprehensive understanding of digital marketing channels, and a proven ability to create compelling campaigns that resonate with the gaming audience. Your expertise will be crucial in managing social media, content creation, influencer collaborations, and event promotions. This is an exceptional opportunity to make a significant impact in the fast-paced world of e-sports marketing, working alongside a talented and dedicated team. We are looking for a creative individual who can translate the excitement of competitive gaming into successful marketing initiatives, connect with fans on a personal level, and ultimately contribute to the sustained growth and success of our client's brand within the global e-sports ecosystem. Your role will be pivotal in amplifying our presence and strengthening our connection with the passionate e-sports community.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies for e-sports teams, events, and content.
• Manage and grow social media channels (Twitter, Twitch, Discord, Instagram, TikTok) to foster community engagement.
• Create engaging and relevant content, including graphics, videos, and written copy, tailored for e-sports audiences.
• Identify and collaborate with e-sports influencers, streamers, and content creators.
• Plan and execute online and offline marketing campaigns, including paid advertising and promotions.
• Analyze campaign performance using marketing analytics tools and provide regular reports.
• Monitor industry trends and competitor activities to identify new marketing opportunities.
• Assist in the development and execution of marketing plans for e-sports events and tournaments.
• Manage relationships with marketing partners and agencies.
• Contribute to brand building and audience development initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing, with a significant focus on the e-sports or gaming industry.
• Proven track record of developing and executing successful social media and content marketing strategies.
• Deep understanding of the e-sports landscape, key titles, player bases, and community dynamics.
• Proficiency with marketing analytics tools (e.g., Google Analytics, social media analytics).
• Excellent written and verbal communication skills, with strong creative copywriting abilities.
• Experience with graphic design tools (e.g., Adobe Photoshop) and video editing software is a plus.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment.
• Strong understanding of influencer marketing and community management.
• Passion for e-sports and gaming culture.

Benefits

• Competitive annual salary of ZAR.
• Fully remote work arrangement, allowing for global flexibility.
• Opportunity to shape the marketing efforts of leading e-sports entities.
• Work within a passionate and innovative gaming community.
• Comprehensive health and wellness benefits.
• Professional development opportunities in a rapidly growing industry.
• Access to exclusive e-sports events and experiences.